Social media is one of the most popular words when it comes to internet and technology. One simply can say social media as a category of sites that is based on user participation and dedicated to interaction, content-sharing and collaboration of different users. Kaplan and Haenlein (2010, 61) defines social media as “a group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user generated content.” Though social media was not something newly invented it hit really its stride back in early 20th century. With the launching of Friendster in 2002 a routine dubbed the “Circle of Friends”. Then later on social media sites like Linkedin, MySpace did some revolutions
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At the start it was launched only for iOS and like five months later it conquered the Android market as well. When it is about the history of Vine it doesn’t take us to decades behind. Vine is a millennial social media app which was founded by three youngsters Dom Hofmann, Rus Yusupov and Colin Kroll in June 2012. It is set to be that total investment for Vine was around $1 million. As noted by Kafka & Isaac (2012) Vine got its fund from JetSetter, Gilt Groupe’s travel site where Hofmann and cofounder Colin Kroll used to work at. Other funders include RRE, IAC’s High Line Venture Partners and David Tisch. If it had been launched, it would have had plenty of competition from other video-sharing apps like Viddy, Keek and …show more content…
It was a perfect deal for Twitter in the time since this was the era Twitter went clueless when Instagram was sold out to Facebook. Twitter officially launched Vine as their video-sharing app on 24th of January 2013 for iOS devices. In late 2013 they launched the app for the android devices as well. Though this app is not directly build in to Twitter it integrates with Twitter in the same way that Instagram does, except that Vine never turned off permissions randomly, meaning that Vine videos can be embedded directly in tweets, showing up in followers’ streams or it can be viewed separately in Vine (Crook, 2013). As noted by Costill, A (2014) “During its first day, it captured the top spot in social category in the App Store. Hollywood also caught on and had great success when it teamed up with the Tribeca Film Festival. During the summer, photographers discovered that they could actually make a living from the platform. And, more and more brands began to embrace the format as creative medium to uniquely reach a new audience.” When vine was launched for android it didn’t take much time to be within the first 50 apps in google market. So its not debatable that Vine was smash in the year
At the start it was launched only for iOS and like five months later it conquered the Android market as well. When it is about the history of Vine it doesn’t take us to decades behind. Vine is a millennial social media app which was founded by three youngsters Dom Hofmann, Rus Yusupov and Colin Kroll in June 2012. It is set to be that total investment for Vine was around $1 million. As noted by Kafka & Isaac (2012) Vine got its fund from JetSetter, Gilt Groupe’s travel site where Hofmann and cofounder Colin Kroll used to work at. Other funders include RRE, IAC’s High Line Venture Partners and David Tisch. If it had been launched, it would have had plenty of competition from other video-sharing apps like Viddy, Keek and …show more content…
It was a perfect deal for Twitter in the time since this was the era Twitter went clueless when Instagram was sold out to Facebook. Twitter officially launched Vine as their video-sharing app on 24th of January 2013 for iOS devices. In late 2013 they launched the app for the android devices as well. Though this app is not directly build in to Twitter it integrates with Twitter in the same way that Instagram does, except that Vine never turned off permissions randomly, meaning that Vine videos can be embedded directly in tweets, showing up in followers’ streams or it can be viewed separately in Vine (Crook, 2013). As noted by Costill, A (2014) “During its first day, it captured the top spot in social category in the App Store. Hollywood also caught on and had great success when it teamed up with the Tribeca Film Festival. During the summer, photographers discovered that they could actually make a living from the platform. And, more and more brands began to embrace the format as creative medium to uniquely reach a new audience.” When vine was launched for android it didn’t take much time to be within the first 50 apps in google market. So its not debatable that Vine was smash in the year