The Heartland Cancer Center is an outpatient health care facility located in a convenient community setting. We offer external beam radiation therapy services using the most advanced equipment and techniques for both cancerous and benign conditions. External beam (NCI, 2015) radiation therapy involves delivering a high-energy x-ray beam produced by a linear accelerator. The beam is a patient specific customized treatment field that takes into account the size and shape of the tumor. By customizing the treatment field allows us to better spare normal surrounding tissue and organs. We offer advanced radiation therapy services with the Varian TrueBeam (Varian, 2015) which is a state of the art linear accelerator and currently the only one in the area. This technology allows us to precisely target the tumor by utilizing the on board imaging technology. Our radiation therapy services include stereotactic radiosurgery (SRS), stereotactic body radiation therapy (SBRT), image-guided radiotherapy (IGRT), intensity-modulated
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We are located in a suburb of Kansas City, Missouri and will target rural communities due to their lack of access to oncology services in addition to the surrounding communities in the Kansas City area. We anticipate a significant growth in the aging population as advancements in health care have increased the number of people who are living longer. This is coupled with the aging baby boomer generation. The Missouri Office of Administration (OA, 2013) estimates the population of the age group 45 to 64 and the elderly will make up nearly 45 percent of the population by 2030. For that reason the target market will be older adults, age 45 to 64 and the elderly. One advantage of being a community cancer center is that we can attract these two groups of consumers, in particular who might choose a local cancer center over driving a distance into the
We are located in a suburb of Kansas City, Missouri and will target rural communities due to their lack of access to oncology services in addition to the surrounding communities in the Kansas City area. We anticipate a significant growth in the aging population as advancements in health care have increased the number of people who are living longer. This is coupled with the aging baby boomer generation. The Missouri Office of Administration (OA, 2013) estimates the population of the age group 45 to 64 and the elderly will make up nearly 45 percent of the population by 2030. For that reason the target market will be older adults, age 45 to 64 and the elderly. One advantage of being a community cancer center is that we can attract these two groups of consumers, in particular who might choose a local cancer center over driving a distance into the