2.8.1 The Health belief model (HBM)
The Health belief model is one of the oldest models in health promotion specifically developed for health promotions and health campaigns. This model is still significantly used today as it is seen as a social cognitive model, which predicts and explains health behaviour by focusing on the culture and social context of individual within a health social context (Sadeghi, Taghdisi & Solhi 2012:4212, Nutbeam, Harris & Wise 2010:35, Gerend and Sheperd 2012:173,Karimy, Gallali & Niknami 2012:48). When the individual is confronted by health promotion messages in health campaigns that encourages behaviour change, the individual weighs the advantages and disadvantages of applying these health promotional messages …show more content…
This is conceptualised on the danger of non-condom use based on these beliefs and attitudes to the benefit of using condoms within these beliefs and attitudes. These benefits are linked to social acceptance and medicine severity and in turn, this may lead to application of these health promotion messages in health campaigns to these young men’s non-condom use behaviour. For instance the health promotion messages in health campaigns may present the facts around condom use vs non-condom use, the audience should identify the advantage of condom use compared to non-condom use which will eliminate the risk of contracting a health problem or illness that may lead to death. Furthermore, statistics can be used to emphasise the benefits of condom use.
Perceived barriers: In this construct or structure, young men may foresee the change of behaviour as stipulated in health promotion messages as a barrier. This is because the new behaviour would lead to abandoning of collective beliefs that may in turn facilitate gender seclusion. For instance, a man may be embarrassed to seek sexual health help as the man’s masculinity maybe questioned by men in the community. In addition, issues such as loss of sensation during intercourse when using a condom can be addressed by demonstrating how to properly lubricate a condom …show more content…
This social cognitive model is an absolute for health promotion campaigns as media is used to educate and inform the public on different aspects of male sexual health (Moola 2015: 62). For instance, the male circumcision campaign in South Africa, this national campaign uses mass advertising that educates and gives men information on the circumcision procedure, myths on issues of condom use and HIV/AIDS infection after circumcision. Therefore, this facilitates precaution that are applied in order to maintain and achieve a healthy sexual living (Moola 2015:
The Health belief model is one of the oldest models in health promotion specifically developed for health promotions and health campaigns. This model is still significantly used today as it is seen as a social cognitive model, which predicts and explains health behaviour by focusing on the culture and social context of individual within a health social context (Sadeghi, Taghdisi & Solhi 2012:4212, Nutbeam, Harris & Wise 2010:35, Gerend and Sheperd 2012:173,Karimy, Gallali & Niknami 2012:48). When the individual is confronted by health promotion messages in health campaigns that encourages behaviour change, the individual weighs the advantages and disadvantages of applying these health promotional messages …show more content…
This is conceptualised on the danger of non-condom use based on these beliefs and attitudes to the benefit of using condoms within these beliefs and attitudes. These benefits are linked to social acceptance and medicine severity and in turn, this may lead to application of these health promotion messages in health campaigns to these young men’s non-condom use behaviour. For instance the health promotion messages in health campaigns may present the facts around condom use vs non-condom use, the audience should identify the advantage of condom use compared to non-condom use which will eliminate the risk of contracting a health problem or illness that may lead to death. Furthermore, statistics can be used to emphasise the benefits of condom use.
Perceived barriers: In this construct or structure, young men may foresee the change of behaviour as stipulated in health promotion messages as a barrier. This is because the new behaviour would lead to abandoning of collective beliefs that may in turn facilitate gender seclusion. For instance, a man may be embarrassed to seek sexual health help as the man’s masculinity maybe questioned by men in the community. In addition, issues such as loss of sensation during intercourse when using a condom can be addressed by demonstrating how to properly lubricate a condom …show more content…
This social cognitive model is an absolute for health promotion campaigns as media is used to educate and inform the public on different aspects of male sexual health (Moola 2015: 62). For instance, the male circumcision campaign in South Africa, this national campaign uses mass advertising that educates and gives men information on the circumcision procedure, myths on issues of condom use and HIV/AIDS infection after circumcision. Therefore, this facilitates precaution that are applied in order to maintain and achieve a healthy sexual living (Moola 2015: