The Harmful Effects Of Advertising On American Society Essay

771 Words Sep 23rd, 2015 4 Pages
Barbara Tuchman argues that advertising in America is flooding our minds with pictures of perfection and goals of happiness that are seemingly easy to attain. Advertising is in the air Americans breathe and for those who feed on little else, advertisements leave a certain fuzziness of perception. As we absorb the unattainable images of perfection and happiness, it leaves us with a false impression and misleading picture of reality. The consequences of advertising in American can be damaging to ones personal, mental, and emotional self. Both males and females are affected by advertising in America but females more so encounter discontent with their physical appearances. Beauty advertisements use models as images of perfection. They present the idea that their brands specific product will give consumers the perfected look of beauty. The models used in beauty ads are not images of the everyday woman but young girls and women see those models and products as their ideal vision of beauty and go lengths to possess an unrealistic look. The damaging effects of beauty advertisements send women and young girls striving to become a model size 2, long legs and plump breast. These desires result in high cases of low self-esteem, insecurity, under age plastic surgery, anorexia nervosa, and bulimia. According to the National Eating Disorder Association, 80% of women are unsatisfied with their appearance and at least 50% of American women are currently dieting. Rigorous dieting plays a…

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