Module 4 Case Study: The Walt Disney Company

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Module 4 Case LED599

"There is a powerful need for symbolism, and that means the architecture must have something that appeals to the human heart. There is a powerful need for symbolism, and that means the architecture must have something that appeals to the human heart ." -Kenzo Tange

In the past and present, it is seemingly impossible to find a culture without some sort of symbolism. In most cases, these unique characteristics serve as pillars, supporting a certain way of life. The Walt Disney Company use of symbolism empowers the organization to transcend cultures across the globe. Walt is quoted for saying, "I only hope that we never lose sight of one thing — that it was all started by a mouse." The assumptions utilized by Bolman &
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However, the use of the symbolic lens to analyze organizational climate, contradict traditional methodologies that considers a company's atmosphere to be structured in a rational and linear means; vice that of which is volatile, complex, and ambiguous. The three other frames, i.e. Structural, Political, and Human Relations look at things in a logistical, efficient ways. Whereas, the Symbolic Frame captures the full sequence of actions as they move through the chasms of time and past experiences (Framing Perspectives,n.d.).

Mickey Mouse
It is well known that Mickey Mouse is the brain child of Walt Disney and the face of his empire. According to Sandbrook (2008), Mickey actually represents everything good in western civilization such as: its hopefulness, purity, and sense of possibility. His huge heart and never give up attitude, speaks to he child in us all which inspires joy and laughter that became infectious around the globe.

"Yes, we can" is his motto and tenacity his hallmark. Mickey Mouse's positivity, honesty, reliability, commitment, and respect for all humanity; made him a global icon and role model for parents and children alike to emulate (Capodagli & Jackson,
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As only he could do it, Disney incorporated storytelling and boarding principles in the day to day communications with his worker to sharpen skills and motivate them to stay excited about their mission, vision, and guiding principles. These strategies were highly effective and efficient in brainstorming, staying focused, solving problems, and planning.

Disney's use of symbolism has arguably made the organization the most successful media mogul in the world. Mickey Mouse captured the audience, the institute established the philosophy, storytelling rallied the troops, and the workers embrace the environment without exception. For these reasons, the Symbolic Frame is the most useful in assessing and comprehending the Walt Disney Company. These "Lessons from a Mouse" provide a roadmap leading to customer loyalty and employee satisfaction.

"I don't like symbolism that hits you over the head. A symbol should not be a cymbal." - Edward Albee

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