The Gucci Company: Competitive Advantage?

Competitive advantage, in the view of a company, is defined as the level, or the degree of upper hand that one company has over the other companies of the same category. This type of advantage over the competitors of the company has various advantages for the company as it has the major effect of making the company a more preferred candidate for purchase by the clients in the line of sales that the company deals with. For example, there can be various companies selling the same kind of commodity; however, one of the companies might have a more favorable turnout of even as a result of competitive advantage; which might in the long run distinguish the degree of success that the two or more companies can have in their operations. There are various …show more content…
They had a very significant competitive advantage, and thus, were most preferred as candidates of purchase for their products, and thus, this led to their growth, and tremendous success in the way that they were selling their clothes. Their main competitive advantage was on the basis of their differentiation in the manufacture of their clothes. The clothes that they manufactured were very good, and this contributed a large deal to their level of success in the way that they were trading. With Regard to the competitive advantage that is practiced by companies in order to make their commodities the most preferred candidates of purchase in the markets that they venture into, I have the case of a hypothetical company; which had its basis on a high level of competitive advantage that it enjoyed in its trade. The company is named The Highlands Juice Company. The company is in the frit canning industry; it has specialized in the transformation of fruits into juice and many other end products that they feel will create satisfaction for the customers that they serve in the market that they have ventured into. For example, in the country that they do their trade, it is characterized by very high temperatures; thus, there is a very high assurance that they will be able to sell the end products of their production processing the …show more content…
In the light if this, the company is run by the conjunction of the efforts of both the top management, with much consultation with the employees in the organization. This type of management structure has worked favorably for the organization since it has the effect of motivating the employees in the organization, as well as ensuring the policies in the organization are well elaborated to all the constituent members of the organization. It is evident that the management style has worked well for the organization since, with time in the organization, there has been very minimal problems arising between the management if the organization and the employees; a sign of a working managerial style in place. Much of the success that is enjoyed by the organization is credited to the great role that the chief executive officer has played in the organization. Despite the fact that he is not the founder of the organization, much credit is given to him, since he is the person behind the development of a corporate structure in the organization that has been the major factor that has contributed to the success in the organization that is responsible for the competitive advantage that the company has in the