The Growth And Impact Of Apple, Inc.

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Any business that is founded with sound principles and considers appropriate social responsibility, social contract and sustainable growth, has one thing in common- that is, keeping and embedding long-term wealth creation at the heart of enterprise. Enterprise is only enterprise when profitability is present, and maintaining profitability is what makes long-term wealth creation (Rowe, Ivey Business Journal 2009). When these principles are considered, no better product, service and company comes to mind than that of APPLE, INC.

The library of congress Business References reports that Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9,
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This impact on society has also augmented their profitability, by compounding their revenues exponentially as decades go on. Besides the superior computer products and revolutionary technologies in phones that Apple Inc. has provided, one asset of their company that has been at the forefront of their growth and impact is their brand. In his book Uprising, global advertising strategist Scott Goodson expounds on how branding is the most valuable asset that a company can create, immaterial to any particular product or service. A brand is what will make a company stand out from the competition regardless of whatever product variation may ensue. Branding for Apple Corporation has been the force of the company. Most people in the world

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