Jason the legendary Greek hero most known for leading the Argonauts a band of strong brave men and the quest for the Golden Fleece. “Jason and the Argonauts were known to be the bravest and most adventurous group of men in all of ancient Greece” (Hudson). Jason though he was a mortal and was not connected to god he was under protection of the goddess Hera whose favours he had gained. Jason may not be talented or have any powers but he is still interpreted as a hero in Greek mythology, Jason’s wisdom, bravery and leadership are the defining characteristics that make Jason a hero. The “Golden Fleece Energy Drink” is a new ground-breaking, innovative product designed to enhance your bravery, courage and wisdom while also boosting your focus and
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Pelias seized the throne from Jason’s father Aeson, Jason returned to his home after his twentieth birthday. Jason then claimed that he was Aeson’s son and had come to reclaim the throne. Pelias then persuaded Jason that he would give up the throne if he was able to retrieve the Golden Fleece, Pelias though this task would be impossible for someone as young as Jason. “Jason intended to prove himself and commissioned a 50-oared ship, called the Argo. To man the ship he summoned the best youths in Greece. Known as the Argonauts, they included Heracles, Theseus, Meleager, Orpheus the musician (Cavendish). The Argo was ordered by Hera from the shipwright Argo. “On their journey the Argonauts were seduced by beautiful women, attacked by warriors, buffeted by storms, and challenged by monstrous creatures” (Encyclopedia). Early on the Argonauts benefited from having Heracles “who singlehandedly deflected an attack by a group of six-armed earth giants” (Philip). Although Heracles was left by the crew after his losing Hylas to water-nymphs. Upon reaching Colchis Jason demanded Aeets to give him the Golden Fleece. “The king agreed on two conditions: that Jason harness two fire-breathing bulls with bronze hooves and then use them to plant a field with dragon’s teeth” (Philip). Aeets daughter, Medea was a powerful sorceress, she was madly in love with Jason and only wished to help Jason “She gave Jason a magic …show more content…
The Golden Fleece is an Icon for Jason and it infers the importance of his quest, “the Golden Fleece was a symbol of a protector of royal power. The country where the Golden Fleece was preserved, i.e. Aea/Colchis, is identified with modern Western Georgia. The richness of Colchis in metal, mainly gold, became a basis for the euhemerizing, i.e. rationalist explanation, of the Golden Fleece” (Lordkipanidze).
Advertising Rationale The Golden Fleece energy drink was designed around Jason’s undeniable bravery and his ability to get through any task. It enhances ones bravery and self-confidence to make you feel like you can accomplish anything and improves intellect while still giving an efficient boost of energy and focus, without any side effects. Once consumed after five to ten minutes the consumer will start to feel a sense of fearlessness and a boost in self-confidence to help you get through any
Pelias seized the throne from Jason’s father Aeson, Jason returned to his home after his twentieth birthday. Jason then claimed that he was Aeson’s son and had come to reclaim the throne. Pelias then persuaded Jason that he would give up the throne if he was able to retrieve the Golden Fleece, Pelias though this task would be impossible for someone as young as Jason. “Jason intended to prove himself and commissioned a 50-oared ship, called the Argo. To man the ship he summoned the best youths in Greece. Known as the Argonauts, they included Heracles, Theseus, Meleager, Orpheus the musician (Cavendish). The Argo was ordered by Hera from the shipwright Argo. “On their journey the Argonauts were seduced by beautiful women, attacked by warriors, buffeted by storms, and challenged by monstrous creatures” (Encyclopedia). Early on the Argonauts benefited from having Heracles “who singlehandedly deflected an attack by a group of six-armed earth giants” (Philip). Although Heracles was left by the crew after his losing Hylas to water-nymphs. Upon reaching Colchis Jason demanded Aeets to give him the Golden Fleece. “The king agreed on two conditions: that Jason harness two fire-breathing bulls with bronze hooves and then use them to plant a field with dragon’s teeth” (Philip). Aeets daughter, Medea was a powerful sorceress, she was madly in love with Jason and only wished to help Jason “She gave Jason a magic …show more content…
The Golden Fleece is an Icon for Jason and it infers the importance of his quest, “the Golden Fleece was a symbol of a protector of royal power. The country where the Golden Fleece was preserved, i.e. Aea/Colchis, is identified with modern Western Georgia. The richness of Colchis in metal, mainly gold, became a basis for the euhemerizing, i.e. rationalist explanation, of the Golden Fleece” (Lordkipanidze).
Advertising Rationale The Golden Fleece energy drink was designed around Jason’s undeniable bravery and his ability to get through any task. It enhances ones bravery and self-confidence to make you feel like you can accomplish anything and improves intellect while still giving an efficient boost of energy and focus, without any side effects. Once consumed after five to ten minutes the consumer will start to feel a sense of fearlessness and a boost in self-confidence to help you get through any