The Greatest Movie Ever Sold Analysis

The Greatest Movie Ever Sold I think that Morgan Spurlock took a risk by making this film on this topic. Speaking out against big and important companies seems to be a danger thing especially nowadays where commercials are everywhere and anytime. There are some companies that are very important and have influence from around the world like Nike and Cocoa-Cola. His film started by commercials in some place where ads are everywhere. There were ads in buildings, busses, taxis, movies, and even in restrooms. From that I realized that advertising is an important aspect in this century. This documentary that explores advertising and the role of product placement and branding in television/film and our lives uses ethos, pathos, and logos throughout this film. In addition, this film organized very well and it show us how Morgan Spurlock made it. I think half of the film is POM marketing and how he tell us it is natural 100% then present it to people how might be interested. So what ethos, pathos, or logos he did use? And why he used natural lightening, not professional cameras, and how these things helped him in his argument …show more content…
He shows to the audience the whole process of making this movie. His argument is that advertisement is directed to us wherever we were and everything is for sale if there was a movie to make. To make his argument and his purpose of his film, he need to uses something to support that. He did use logos, ethos, and pathos supporting his ideas throughout the movie. He uses some statics and facts and the term neuromarketing as logos. His emotion in pitch meetings and bringing his family as pathos. He uses normal clothes and from the way he talk to the camera and meeting people on streets show us that he is using ethos to support his