If you knew the right people and could get your hands on a lot of booze you could make a ton of money. Gatsby had those connections. Bootlegging was so successful because so few people had the connections, so they could charge any price that they want. People were still going to drink no matter what, people drank recreationally and some were alcoholics. Parties were also constantly thrown during this era because of the culture change and to rebel against prohibition, so bootleggers were never sort of consumers. According to my sources Americans actually drank more during prohibition, “Although consumption of alcohol fell at the beginning of Prohibition, it subsequently increased” (Thornton 1). The best way to make money in this time period was selling alcohol. There was a huge underground market for it and Gatsby took full advantage of all the
If you knew the right people and could get your hands on a lot of booze you could make a ton of money. Gatsby had those connections. Bootlegging was so successful because so few people had the connections, so they could charge any price that they want. People were still going to drink no matter what, people drank recreationally and some were alcoholics. Parties were also constantly thrown during this era because of the culture change and to rebel against prohibition, so bootleggers were never sort of consumers. According to my sources Americans actually drank more during prohibition, “Although consumption of alcohol fell at the beginning of Prohibition, it subsequently increased” (Thornton 1). The best way to make money in this time period was selling alcohol. There was a huge underground market for it and Gatsby took full advantage of all the