Consumerism In Modern Society: The Gospel Of Consumption

The Gospel of Consumption is a very difficult idea to analyze. There are countless moving parts and seemingly endless variables because of how diverse and complex society is as a whole. There is no one solution to its many problems and many ways to improve upon what is good about it. Despite its flaws, it is necessary for modern society to exist. We are a part of it because this is the way humans have decided to live their lives. In the old days, mostly everyone provided for themselves. They lived off the land, grew their own food, built their own homes, and maintained their own land. In present times, there is much to be done in a 24 hour day. Money is more valuable than anything, and acquiring money takes a lot of time. When you’re working 8 hours a day, you don’t have time to hunt for food or maintain the land, and everyone is paid for tasks other people do not want to do. Overtime this shaped the way we live, and everyone assumed a role. This eventually evolved into modern consumerism which is something we’re …show more content…
When the majority of people are ignorant to how something works, it can be taken advantage of. Years ago, consumerism was extremely positive and healthy to the economy, and it still is. However, today it has changed. Back then, adults had all of the spending power and financial authority. Now, teens and young adults are the target market for most products, entertainment, and even the focus of politics. Children born today will be born into a society of marketing and advertising, when that wasn’t the case before. The fact is, a good economy is built on innovation, hard work, and consumerism. The problem today is that these things have fallen out of balance, and the companies distributing what they are advertising know this. Children born ten years ago do not, and will be the target group to companies that will hook them early to gain maximum profit when they hit a working