Utilitarianism In Advertising

Superior Essays
Today is known as the golden age of visual media, which has increased the accessibility of advertisements, and subsequently created a greater influence on society. Televised advertisements usually appear as commercials. Commercials are the quickest way to influence and effectively install a perceived necessity through an emotional appeal. A quintessential example of commercials that convey emotions is political commercials. Since the dawn of television, politicians have taken advantage of visual media, airing commercials in an attempt to strengthen their political campaign. Commercials are a valuable weapon in a political arsenal, because it is the most effective way to deliver messages to voters. The 2016 election was no stranger to political commercials, as the media played a major role in both candidate’s campaigns. The campaigns of …show more content…
Another example of an attack on Trump’s values is portrayed in the commercial, Respected. In this commercial, the Hillary Campaign used a registered republican to relate to undecided republicans. In the video, republican Rob Kearney says, “Donald Trump’s America is not the is no the country I fought for so I’m voting for Hillary Clinton.” This is a perfect example of Donald Trump being portrayed as unfit to be President. Rob Kearney fought for the United States in the military, which was a cleaver strategy by the campaign. Hillary needed to gain military support, because Trump, being the nominee for the conservative part, supports military spending. Trump was favored more by the military than Hillary was. Therefore, the Hillary Campaign casted a former military member, to gain military support. The Hillary campaign believed it was more important to attack Trump with negative messages, rather than sending positive messages about Hillary. Ultimately, she lost because the campaign should have spent more time airing positive messages about

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