The Rise Of The Gold Rush

Great Essays
In the United States during the time of 1848, a new view and outlook to its identity would be taken on. This identity is contributed to acts it created and that is of a new and prosperous way of living and a newfound way to make money through certain new emerging businesses. In retrospect to this new notion of a prosperous life, along with it would follow the openness of the people in the United States being more willing, to broadening their views on how they make money. Mostly it would be the chance to take new risks and leaps of faith to acquire such a new way of life sustaining capabilities. This new phenomena was the Gold Rush that took the American Society by storm and made such a vast impact on its society and people. In the midst …show more content…
Many people tried to take advantage of the individuals leaving off to this journey of seeking fortunes by advertising products now in this day and age seem ridiculous but still was a huge selling price for those naive enough to fall for it. For example, a newspaper article stated how their was an ad talking about these small bottles being sold from the range of $2.50-$5.00, the initial intent of use for this product is to rub it on you and once you get to California roll down a hill, once you roll down the hill you will gather enough gold dust, you will be set up for life on the amount of gold you will need to have a well off lifestyle (Holliday, 72). Due to the enhancement of talk around about the gold rush media found a way to strategically advertise to the point that not only was it an everyday discussion but more so even one held at the dinner table between young ambitious men, whom want to take on the journey to leave their family. This journey was well work the pain as stated in Rush for Riches, “for a year of pain in return for a lifetime of riches” (Holliday, 62). This quote stated prior alone shows the outlook many young that had big hopes and dreams of striking it rich would far more outweigh the negative effects they had to endure like leaving their family behind, because if they made it to California and stuck gold it outweighed all the struggles and

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