Psa's Social Issues

The goal of advertising is to call the public’s attention to a product. In todays world, advertisements are everywhere. We view ads on billboards, our televisions, buses around town, benches, and many other common places we see on an everyday basis. This much publicity makes it easy to draw the attention of the public because advertisements are in places they once were not. Even though I view advertisements a majority of times throughout my day I am not truly affected by them unless they pertain to something I am interested in or unless I am part of the target audience of the ad. Often I watch a commercial on the television that is advertising a product and do not truly listen to what it is saying. It is true that some advertisements are created and aimed to manipulate the public into buying their product, therefore it is our responsibility as the consumer to not allow that …show more content…
These types of advertisements are known as public service announces or PSA’s. The purpose of a PSA is to raise awareness or change the publics opinion on social issues. Unlike regular advertisements, PSA’s run free of charge to be advertised because they truly have good intentions of helping the American public. Key social issues such as drug and alcohol use, texting and drive, and sexual assault are some of the messages public service announcements attempt to bring attention to. It is obvious that we hold PSA’s to different standards than other advertisements because it is clear the their main intention is trying to help the public. Many people would say that public service announcements should be allowed to be broadcasted while other types of advertisements should not, but yet they are both still advertisements. There are some public services announcements that fail and send the wrong message to the public. The advertising industry is never going to be