The Goal Setting Theory Of Motivation Essay

1818 Words Nov 22nd, 2016 8 Pages
In the 1960’s, Edwin Locke put forth the Goal-setting theory of motivation. This theory states that goal setting is fundamentally linked to task performance. It standardizes the idea that specific and challenging goals along with constructive feedback, contribute to enhanced task performance. Locke, one of the most notable contributors in goal setting theory, alongside Gary Latham have contributed to the history and evolution of goal setting while highlighting strengths and weaknesses of the theory in practice used by companies and making contributions to management.
In Edwin Locke’s 1968 article "Toward a Theory of Task Motivation and Incentives," he highlights that working towards a goal is a major source of motivation – which, in turn, improves performance. In simple words, goals indicate and give direction to an employee about what needs to be done and how much efforts are required to be put in. The important features of Locke’s goal-setting theory are as follows: Commitment/Task Complexity- This feature creates the willingness to work towards attainment of goal, which is the main source of job motivation. Clear, specific and challenging goals are greater motivating factors than easy, general and vague goals.Clarity- Specific and clear goals lead to greater output and better performance. Unambiguous, measurable and defined goals accompanied by a deadline for completion, lessens the possibility of misunderstanding. Challenge- goals should be realistic and challenging.…

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