This study connects the two different aspects of subconscious goal motivation. Two studies portray the effects of modifying subconscious goal motivation, and its combined influence with assigned conscious goals on the task performance. Both the studies yielded a considerable connection between subconscious and conscious goals. Assigned goals with a relatively higher difficulty level were seen to be modified by the presence or absence of subconscious goals; however, easier assigned goals remain unaffected. Since the article relates the two concepts of goal motivation: goal setting theory (Locke & Latham 1990) and goals at subconscious levels (Chartrand & Bargh 2002), the article begins with brief analyses of both the theories. Goal setting
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In the main study, there were two independent variables: subconscious awareness and the conscious goal setting. Subconscious motivation in both the studies was modified by the method of priming, which involved giving hints to the brain about a theme, but keeping the participant’s conscious awareness away from the theme. Conscious goals were manipulated by providing easy and difficult tasks. A third group was asked to do their best, also a manipulation of conscious goals.
The measure of the results of everything was measured by the performance (the dependent variable of both the studies) of the participants in different goal settings, with different levels of conscious and subconscious motivation.
A varied range of factors are hypothesized to be responsible for the effect of subconscious manipulation on the performance of the …show more content…
The interactive effect of the two theories still needs further attention and experimentation, but it can help us to derive really important networks of several mediating factors in goal setting.
The working of subconscious mind is more complex than conscious mind, and it contains both relevant and irrelevant information. Awakening the subconscious mind with theme related variables, can help the relevant information to be easily available to fetch out, hence helping the conscious mind to process the existing facts.
A combination of subconscious and conscious thoughts provides more focus, commitment, and interest towards a task, as there are lesser distractions from irrelevant subconscious thoughts. It also makes more space available for conscious processing.
This theory of interconnection has many practical implications, a major one being the manipulation of a consumer’s subconscious mind through product related words in the manuals, which are often observed in the commercial world as marketing strategies. It also gives rise to a number of prospective interconnections between variables; like the effects of priming on the self set goals, mediational factors like task involvement, and
In the main study, there were two independent variables: subconscious awareness and the conscious goal setting. Subconscious motivation in both the studies was modified by the method of priming, which involved giving hints to the brain about a theme, but keeping the participant’s conscious awareness away from the theme. Conscious goals were manipulated by providing easy and difficult tasks. A third group was asked to do their best, also a manipulation of conscious goals.
The measure of the results of everything was measured by the performance (the dependent variable of both the studies) of the participants in different goal settings, with different levels of conscious and subconscious motivation.
A varied range of factors are hypothesized to be responsible for the effect of subconscious manipulation on the performance of the …show more content…
The interactive effect of the two theories still needs further attention and experimentation, but it can help us to derive really important networks of several mediating factors in goal setting.
The working of subconscious mind is more complex than conscious mind, and it contains both relevant and irrelevant information. Awakening the subconscious mind with theme related variables, can help the relevant information to be easily available to fetch out, hence helping the conscious mind to process the existing facts.
A combination of subconscious and conscious thoughts provides more focus, commitment, and interest towards a task, as there are lesser distractions from irrelevant subconscious thoughts. It also makes more space available for conscious processing.
This theory of interconnection has many practical implications, a major one being the manipulation of a consumer’s subconscious mind through product related words in the manuals, which are often observed in the commercial world as marketing strategies. It also gives rise to a number of prospective interconnections between variables; like the effects of priming on the self set goals, mediational factors like task involvement, and