Furthermore, a discussion into the use of technology both pre and post GFC …show more content…
Where the stock markets crashed, and financial markets became very unstable (Google Finance, Yahoo Finance & MSN money 2016). Additionally, IBMs stock drastically declined from 113.24 to 80.59 from August 2007, to December 2008 (IBM 2009). Despite the plummet of their common stock towards the end of 2008, IBM’s financial status remained constant and managed to break their gross profit earning by 16.1% (IBM 2008). Their success was mainly contributed by their softwares, services and financing. IBM managed to survive to the global financial crisis by, ‘…saving money, preserve capital and reduce cost’ (IBM 2008, p. …show more content…
Additionally in Smarter Money, IBM assisted in microfinance, to provide the lesser wealthy community sectors with unsecured loans globally, and also to financial services to support businesses through such as business installment loans (IBM 2009). Smarter telecommunications provide traditional telecommunication services such as the implementation of the atlantic 's cables across the continents connecting the Internet from America to Asia (IBM 2009). Through this concept, it helped IBM with real-time communications globally