The Global Financial Crisis ( Ibm ) Corporation Essay

971 Words Sep 7th, 2016 4 Pages
Since the beginning, IBM has been viewed as the backbone into the field of Information Technology. Leading the market in technology, it has provided services to different sectors ranging from mainframe computers to nanotechnology. This report aims to highlight IBM’s use of technology to manage through the challenges that were forced upon companies during the Global Financial Crisis (GFC) from 2007-2009. It explores how IBMs response to the GFC was mainly focused around the concept of ‘Smarter Planet’, which was the use of Smart Technology as the company’s effort preserve costs and improve profit levels to maintain innovativeness and competitiveness within the market.

Furthermore, a discussion into the use of technology both pre and post GFC can be seen to analyze the different approach IBM took after the recession. The report concludes with a discussion into IBMs success before and after the GFC its main focus around the introduction of Watson, IBM Cloud and cognitive solutions.

International Business Machines (IBM) Corporation is an American multinational technology company situated in the United States. The company was established in 1911, and originally named the Computing-Tabulating-Recording Company (CTR). It was later renamed in 1924 as “International Business Machines” and now provides its services in over 170 countries (IBM 2008).

IBM not only manufactures and markets computer hardware, middleware, and software but is also a major research organization which…

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