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Generic Strategy And Generic Strategy By Mcdonalds

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Michael Porter is a professor at Harvard Business School. In the early 1980’s he developed the Generic strategy wherein he postulated that a firm’s success in strategy rests upon how it positions itself in respect to its competitive environment. He further argued that to achieve sustainable competitive advantage (SAS) a firm's strengths will ultimately fall into one of the two headings: cost advantage and differentiation. Applying these strengths in either a broad or narrow scope, results in three generic strategies - cost leadership differentiation, and focus Generally firms implement only one of the generic strategies; however a firm may implement one or more strategies at a time by bringing out a differentiated product at low cost. These …show more content…
: Steve Easterbrook Chairman : Andrew J McKenna Headquarters : Oak Brook, Illinois, USA Area served : Worldwide
Number of locations: 36,000 Employees : 1.9million (including franchises) Revenue : 29 billion
Product : Fast Food (hamburgers, chicken,french fries, soft drinks ,coffee , milkshakes , salads, desserts , breakfast)
McDonald's customers are mainly working and middle classes, and people of all ages.
McDonald’s differentiated its service to meet a customer wait time at no more than one minute in line and 30 seconds at the

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