In Mankes 's article, she validates how the target consumer is currently the Millennial generation and how the modern method of advertising is done through technology. Due to technology, the current generation is accustomed to having information as well as purchases attainable to them and companies are using the situation to their advantage. Marketing techniques include using mainstream celebrities of the Millennials and social media trends. High end brands targeting Millennial consumers claim to only want to make high end products more accessible. (Mankes 497-98). Mankes 's claim is cogent as well as relatable. Without a doubt, it is evident that marketing has taken over digital culture.
In the beginning she creates a dramatic visualization …show more content…
Although the internet is a convenient way of buying and selling, some designers use it more as a way to check in on what is currently trendy. However because trends move on so fast, it has become hard for designers to keep up with digital trends. Her final thoughts on the modern way of marketing is that it 's more efficient to "listen to consumers, instead of talking at them." (499) which is a strategy common in the ads throughout social media and amongst company 's today.
Modern marketing is clearly targeting the Millennial generation, using social media as well as branding websites in their efforts to sell luxurious and unpractical lifestyles as necessities. Not only does it exist in the fashion industry, but in several other forms of products. Their new method involves extensive pandering and micro-marketing. An article from The Australian asserts that the transition to micro-marketing has already begun as advertisers persist on targeting consumers with relevant and contextual ads within social media platforms and search results (Bingemann & White). Most search engines today track searches to later present ads, related to their recent searches, intended to be appealing to the consumer. In a more humorous piece from …show more content…
Digital technology has been implemented into the daily lives and routine of this generation, further leading to micro-marketing. Although the presentation of how advertising is conducted has changed, the traditional method of supply and demand stays the
In the beginning she creates a dramatic visualization …show more content…
Although the internet is a convenient way of buying and selling, some designers use it more as a way to check in on what is currently trendy. However because trends move on so fast, it has become hard for designers to keep up with digital trends. Her final thoughts on the modern way of marketing is that it 's more efficient to "listen to consumers, instead of talking at them." (499) which is a strategy common in the ads throughout social media and amongst company 's today.
Modern marketing is clearly targeting the Millennial generation, using social media as well as branding websites in their efforts to sell luxurious and unpractical lifestyles as necessities. Not only does it exist in the fashion industry, but in several other forms of products. Their new method involves extensive pandering and micro-marketing. An article from The Australian asserts that the transition to micro-marketing has already begun as advertisers persist on targeting consumers with relevant and contextual ads within social media platforms and search results (Bingemann & White). Most search engines today track searches to later present ads, related to their recent searches, intended to be appealing to the consumer. In a more humorous piece from …show more content…
Digital technology has been implemented into the daily lives and routine of this generation, further leading to micro-marketing. Although the presentation of how advertising is conducted has changed, the traditional method of supply and demand stays the