trends include changes in the rate of inflation, interest rates, and even currency
exchange rates, all of which promote or discourage business growth. Sociocultural
trends refer to societal currents that may affect consumer demand, opening up new
markets and forcing others into decline. Politicallegal trends that are of interest here
include changes in tax law and government regulation (perhaps safety rule) that may
pose a threat to existing companies or devastate an inventive business concept. Global
trends reflect international developments that create new opportunities to expand
markets, outsource, and invest abroad. As people and markets around the …show more content…
This will play an important part in how the may fair in the future. Two types of fall under the category of being broad based strategies. Company A chooses to use a cost strategy, which the company aims to become the lowest cost within the market. They could to cut expenses in a few ways ultimately effecting the cost of which choose to sell products. Walmart has become the leading low-cost producer by products to consumers at that are well below other competitors. Walmart superstores are being all the country and are providing with a one stop shop for groceries, household, toiletries, electronics, and other goods, as well as low cost services such as automotive services (tires/ change). This is not often a strategy for small businesses as the larger competitors with pockets will typically prevail in this …show more content…
This strategy focuses on a specific market niche. The enterprise would have found a good or to provide to consumers that focuses specifically a narrow focus. This is the market of one funeral home that has chosen to focus on the eco- consumers and has become first provider in New Jersey of a trend that is growing popular the country. Fertig Funeral Home in Hill, NJ, offers Green Burial, which uses 100% biodegradable such as caskets and urns the use of products that would prohibit the naturally of human remains into the earths soil. They have a very specific niche in the market, and while still offer all other basic that funeral homes can provide, they have found a market