The Gendered Image Of Women In South Korean Popular Culture

1280 Words 6 Pages
The aegyo that the female celebrities portray to their audience supports the cliché damsel in distress mentality and the need for male protection. The gendered image of females in the media embodies the notion that young women are expected to portray themselves to their male counterparts as fragile and helpless.
The aegyo behavior that South Korean popular culture portrays perpetuates the sexualisation of young girls. Groups such as Lovelyz and GFRIEND have music videos—both of which have more than three million views on YouTube--that are filmed in schools and are dressed in school uniforms. Their attire in these videos has tops that are short enough to expose their stomachs and wear short skirts along with high heels to exaggerate the length of their legs in already very short outfits. These images that display the attire and features of young schoolgirls have the ability to make females more vulnerable to “internalize and reproduce within their own self-schemas this objectified perspective [and]…constantly assess…one’s own body in an effort to conform to the culture’s standards of attractiveness” (Zurbriggen et al. 18). In the case of South Korean popular culture, girls must follow the
…show more content…
As it increasingly becomes more popular in other countries, there seems to be a switch that is different from Westernization. This is defined as “the social process of becoming familiar with or converting to the customs and practices of Western civilization” (LaBellea 70) and normally associated with European being at the top of the list but accompanied in the increase of popularity of South Korean culture outside the country of origin, many people are trying to emulate a non—Western version of beauty. In the news recently there was a Brazilian man who was into Korean pop and underwent surgery (Auerbach 1). This may hint to the effects South Korean popular media is having internationally as

Related Documents