Another side to this key element of a successful presentation is also written by Bradbury (2010). Since nervousness is common when speaking in front of a crowd, this author turns an acronym into another way to evaluate the presenter’s game plan. PANIC, or Purpose, Audience, Need, Information, and Communication, can give those final guidelines to hitting all the main points and engaging an audience (Bradbury, 2010, p. 9). After reading what Bradbury wrote, it has been inferred that it would be in a presenter’s best interest to figure out the exact purpose of their presentation in stage one when coming up with a game plan. This way they may gather the information they need to know about what to cover. Analyzing the audience proves itself to be important in a presenter’s role as well, for those who are in the audience are the one’s that are waiting for their attention to be won over. The last letters of the acronym PANIC, Bradbury (2010) adds, are identifying the need for the presentation, collecting material from reliable sources, and once again preparing for the speech …show more content…
In other words, how the presentation can live on in people’s thoughts and not be forgotten once the presenter leaves the stage. Steve Jobs, Apple’s founder, remains well-known to this day for his classic presentations. Carmine Gallo writes in her book “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience,” that Jobs crafted his messages, presented to them while getting them excited for whatever product he was selling, all while delivering a memorable experience to them (Gallo, 2010, p. xiii). One way Jobs won over the crowds was his ability to create a story behind his topic or product (Gallo, 2010, p. xv). Even Nancy Duarte (2012) encourages stories used in a presentation because of the positive outcome. Every audience will almost always root for the protagonist, which makes it so easy for a presenter to some of those beliefs or behaviors in the story connect with real world situations the audience could connect with (Duarte, 2012, p. 63-64) Successfully engaging with an audience in this way causes them to remember the presenter’s topics and captures their attention quickly. No one wants to sit while a presenter’s monotone voice repeats the same thing about a topic over and over. However, ensuring that a presenter keeps their story organized-with a beginning, middle, and end- allows the audience to easily take in the point the