I have always been fascinated by the concept of the “American Dream”. Even if, nowadays, this concept is more and more criticize because some people believe that the structure of American society doesn’t follow anymore the idealistic goal of the “American Dream”, providing example such as inequality in class or race which suggest that the “American Dream” is not attainable for all. But to me the term “American Dream” stays unchanged: all people can succeed through hard work, and all people have
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The background that Steven BUYERS told us about isn’t exactly what we can call a “predestinated background”. Indeed, he went through many different jobs and life’s experiences (from the army to a bookstore) before he found his way which tends to prove us that he is one of whose are able to create their own greatness. Finally I would say that being a self-made man, as being an entrepreneurship, is the result of a difference in your character and a willingness to do whatever it takes to be the best and achieve your dreams, just as the concessions made by Steven BUYERS at the beginning of his project.
Capacity to see opportunity
“An opportunity is a favorable set of circumstances that creates a need for a new product, service or business.” When we know that homes represent 20% of the energy use in USA –whereas transport “only” represents 27%, it appears logical to focus on this problem. But at the time that Steven BUYERS started his business, that is to say in 1998, nobody cared about saving energy. He came with this really simple question: “How to be more efficient with houses’ energy?”, and his project