Fridriksson knows his company, Plain Vanilla Corp, is gambling by making changes to its popular app.
“This is a risky move on our part,” Fridriksson said. “Popular wisdom tells you not to change something that’s working. Instead of incrementally changing QuizUp — which is a very successful game — we’re really going back to the drawing board.”
Perhaps QuizUp’s fairy-tale rise to the top of the trivia heap has something to do with his stomach for risk. It’s an against-the-odds story that wouldn’t look out of place on the big screen.
In 2012, Fridriksson was close to bankrupt. A former TV presenter, he had completed an MBA at the prestigious University of Oxford and moved back home to Iceland, ready to conquer the world. Except things hadn’t
“This is a risky move on our part,” Fridriksson said. “Popular wisdom tells you not to change something that’s working. Instead of incrementally changing QuizUp — which is a very successful game — we’re really going back to the drawing board.”
Perhaps QuizUp’s fairy-tale rise to the top of the trivia heap has something to do with his stomach for risk. It’s an against-the-odds story that wouldn’t look out of place on the big screen.
In 2012, Fridriksson was close to bankrupt. A former TV presenter, he had completed an MBA at the prestigious University of Oxford and moved back home to Iceland, ready to conquer the world. Except things hadn’t