The Ford Pinto Case Study

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The Ford Pinto as a case Study
In the 1970’s the ford pinto was a new product in the very competitive American cars market. It was introduced under the tagline “ The Little Care Free Car” and competed in the market with the AMC Gremlin and Chevrolet Vega out-producing both in terms of total production run combined, as well as single highest model year production.
Everything seemed to be going very well until 1977 when Mother Jones (a politically left wing American Magazine) unveiled the Ford Pinto memo (1972). In this document Ford recog-nised that there was an structural with the rear end of this model. In the memo, Ford calcu-lated the cost of reinforcing the rear end ($121 million) versus the potential payout to victims ($50 million). In other words, they knew that there was a structural problem, they knew how to fix it and decided to let it be for economical reasons
 Breaking the rules or avoiding stan-dard approaches to problems.
 Challenging authority and avoiding traditions.
 Creating conflict, competition and stress.
 Taking
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