It will also take laws and money.” (765). Most corporate pollution is sanctioned by the government and is permitted within certain limits. Companies often weigh the risk of harm to a target population by the amount of financial gain. If the financial gain is greater than the risk of harm, pollution is legally allowed. Pollan suggests that everyone do one simple thing; plant a garden. This one simple step can have a huge impact if everyone becomes involved. “If enough other people bother, each one influencing yet another in a chain reaction of behavioral change, markets for all manner of green products and alter-native technologies will prosper and expand.”(767).We must remember that in the chain of supply and demand, we the consumers have great influence on demand.
In order to preserve natural resources it is important that consumers require major industries to reduce their carbon and water footprint. A company’s positive reputation both with consumers and investors will translate into increased sales and higher corporate value. Companies should also be federally mandated to allocate unused resources of food for social benefit. Unused or unsold products should be donated to homeless shelters or other non-profit organizations. Companies will not only benefit from a tax deduction but also from the increase in public