On a micro level these groups may succeed in demonstrating status through conspicuous consumption but on the macro it paradoxically further created isolation. Often crude approximations of wealth can be seen as vulgar and brands once respected become stigmatized such as Burberry, Rockports and Henleys once there is a link to lower class groups.(Hamilton, 2012. pg.84-85) These factors can harm social mobility these groups may not have the same job prospects because of their look and language (Cruddas, 2011). The media has become a governor of conduct victimising single mothers, ‘chavs’ ‘work shy benefit scroungers’ and other stereotyped groups that ‘live on benefits’ and manage to buy lavish
On a micro level these groups may succeed in demonstrating status through conspicuous consumption but on the macro it paradoxically further created isolation. Often crude approximations of wealth can be seen as vulgar and brands once respected become stigmatized such as Burberry, Rockports and Henleys once there is a link to lower class groups.(Hamilton, 2012. pg.84-85) These factors can harm social mobility these groups may not have the same job prospects because of their look and language (Cruddas, 2011). The media has become a governor of conduct victimising single mothers, ‘chavs’ ‘work shy benefit scroungers’ and other stereotyped groups that ‘live on benefits’ and manage to buy lavish