Introduction
Background
The Flinders University of South Australia, usually known as Flinders University or simply Flinders, is a public university in Adelaide, South Australia. Founded in 1966, it was named in honour of seafarer Matthew Flinders, who explored and surveyed the South Australian coastline in the early 19th century. The university has set up a reputation as a leading research institution with a devotion to innovation. It is the member of the Innovative Research Universities Group and rank in the 10-16 bracket in Australia and 36th in the world of those established less than 50 years. Academically, the university opened up a cross-disciplinary approach to education, and its faculties of medicine and the humanities are ranked among …show more content…
Let Chinese internet user to increase awareness to know more about Flinders University and attracting Chinese students to go to this University to study.
Our cost is basically from Forrester’s Technographics research and labour costs of some good creators, which I think it is to purchase some researches. It is will be costed US dollars 499 for each. One of them is about ‘Chinese Social Technographics Revealed’. Implementation
We need to identify our target market first. Through Beijing Overseas-Study Service Association’s data, the 93% of Chinese overseas students are self-supporting student, 4% of them are government scholarship, and the rest of them is institutional scholarship. So we need to focus the student who has the financial ability first, because as I know both of Chinese bank and Australia bank don’t make loan for Chinese students to study …show more content…
For first four characteristics it is easier to collect than the last one, so I am going to focus on Behavioural. For behavior of social media, we can use social Technographic, it is a tool which used for market research which can identify and profile social media users’ characteristics and behaviors via how they use social technologies. It divides users to seven characteristics which are Creators, Conversationalists, Critics, Collectors, Joiners, Spectators and Inactives. Creators make the social content consumed by others. They write blogs or upload video, music, or text. Conversationalists voice their opinions to other consumers and business using vehicles like SNS and Twitter. Critics respond to content from others, they post reviews, comment on blog, participate in forums, and edit wiki articles. Collectors to organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com. Joiners connect in social networks like Myspace and Facebook. Spectators consumers social content including blogs, user-generated video, podcasts, forums, or reviews. Inactives neither create nor consumer social content of any kind. It can help us understanding how consumers approach these technologies, not just which ones they use. (Li, C. 2007) But for promoting Flinders University, our target market is mainly made
Background
The Flinders University of South Australia, usually known as Flinders University or simply Flinders, is a public university in Adelaide, South Australia. Founded in 1966, it was named in honour of seafarer Matthew Flinders, who explored and surveyed the South Australian coastline in the early 19th century. The university has set up a reputation as a leading research institution with a devotion to innovation. It is the member of the Innovative Research Universities Group and rank in the 10-16 bracket in Australia and 36th in the world of those established less than 50 years. Academically, the university opened up a cross-disciplinary approach to education, and its faculties of medicine and the humanities are ranked among …show more content…
Let Chinese internet user to increase awareness to know more about Flinders University and attracting Chinese students to go to this University to study.
Our cost is basically from Forrester’s Technographics research and labour costs of some good creators, which I think it is to purchase some researches. It is will be costed US dollars 499 for each. One of them is about ‘Chinese Social Technographics Revealed’. Implementation
We need to identify our target market first. Through Beijing Overseas-Study Service Association’s data, the 93% of Chinese overseas students are self-supporting student, 4% of them are government scholarship, and the rest of them is institutional scholarship. So we need to focus the student who has the financial ability first, because as I know both of Chinese bank and Australia bank don’t make loan for Chinese students to study …show more content…
For first four characteristics it is easier to collect than the last one, so I am going to focus on Behavioural. For behavior of social media, we can use social Technographic, it is a tool which used for market research which can identify and profile social media users’ characteristics and behaviors via how they use social technologies. It divides users to seven characteristics which are Creators, Conversationalists, Critics, Collectors, Joiners, Spectators and Inactives. Creators make the social content consumed by others. They write blogs or upload video, music, or text. Conversationalists voice their opinions to other consumers and business using vehicles like SNS and Twitter. Critics respond to content from others, they post reviews, comment on blog, participate in forums, and edit wiki articles. Collectors to organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com. Joiners connect in social networks like Myspace and Facebook. Spectators consumers social content including blogs, user-generated video, podcasts, forums, or reviews. Inactives neither create nor consumer social content of any kind. It can help us understanding how consumers approach these technologies, not just which ones they use. (Li, C. 2007) But for promoting Flinders University, our target market is mainly made