Dior Homme Perfume Advert Analysis

Improved Essays
The first wave of feminism was the start of what we know as feminism today, in 1926 the first task Suffragettes set out to accomplish was succeed. After 76 years of trying to be women the vote they finally did. Women began to realise that in order to transform society they would need their own organisations to do so. Getting women the vote was not the only issue feminists wanted to change they also campaigned upon a whole range of issues; from guardianship of infants, property rights, divorce, access to higher education and the medical professions, to equal pay and protective legislation for women worker.
Laura Mulvey is a feminist film critic who suggested that media products are viewed from a masculine point of view and created towards
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In the advert for Dior Homme Perfume, both the male and female actors are sexualised in different ways to gain pleasure from both sexes. This has been done to gain a wide audience however this is one commercial that suggests that Laura Mulvey’s theory is incorrect in the conclusion that it came to because is a range of media products men and women are used to sell merchandise in a sexual way not so one sex is more dominant than the other. That being said, women are more objectified in media products overall which suggests that there is not equality for men and women in the media. In films “the Smurfs” and “the Muppets” only one female character is frequently shown throughout, where they are both very girly, and very stereotypical for female behaviours. Smurfette is only Smurf that is female and she has been created as a typical girl that “every young girl wants to grow to be” she has blonde hair, a short dress and high heels. This may suggest that the Male Gaze starts early and this is why social attitudes are not changing as fast as they should be because strong troops are still shown in films for children. This is one strong reason that I believe that there should still be a feminist movement because there is still a clear difference I social equality …show more content…
Both men and women are treated as sexual objects however I believe for women to get true equality the media needs to have a wider range where it is not just using men and women’s bodies to sell there products. There should be more choice in the media so that different people can interact with it in different ways so that the audiences become more diverse and men and women become closer together to being equal on the

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