The Effects Of Deregulation And Digital Technology On The Radio Industry

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The first appearance of speech and music on the radio occurred in December 1906 (Gazi, Starkey & Jedrejewski, 2011), since then the radio industry has constantly been redeveloping in an attempt to keep up with new media and improve its ability to be a source of information and entertainment. Digital technologies have provided radio with the tools to radically change the way we produce and consume content in New Zealand’s modern radio industry. This essay will go into detail on the technological changes that have, or are taking place in modern radio and the effects they are having on radio production and audience consumption.

It is important to note that it was whilst radio was undergoing policy change that digitalisation began to occur. Deregulation and digital technology overlapped and the effects of both are still felt today. It is also fair to say that the changes technology has made to the radio industry are to the same degree as the policy change itself (Dubber, 2005).

Although Digital audio broadcasting has not been implemented into the New Zealand radio landscape, due to high start-up capital costs, the industry has been far more accepting of other digital production techniques. Digital technology has invaded all aspects of radio production, administration and content. One of the largest technological developments in
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The ability for content to be transferred from transmitter to receiver occurs as electromagnetic waves are sent between the two. Wireless transmission has vastly improved communication technology, the development of wireless mesh networking which makes connection simpler and software-defined radio which allows for the more efficient use of the available spectrum are but a few in several ways wireless transmission has defined and improved media distribution in the New Zealand radio landscape (Webb,

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