National Minority Sports Marketing Firm Case Study

Improved Essays
1. To obtain the best possible data in assessing the merits of the traditionally white-oriented marketing strategies on clients’ race would be to collect data from active minority professional athletes who are private entrepreneurs outside of their sport organizations with owners like, for instance, Lebron James, Oscar De La Hoya, and Kevin Durant who would start a National Minority Sport Marketing firm. This National Minority Sport Marketing Firm would comprise of clients such as professional minority athletes who would have the opportunity to monitor the athletes’ public and private foundations within individual sport organizations in consideration of their tenure in the development of promotional programs and marketing strategies. The entrepreneurs of this firm would both monitor and assist minority athletes with the …show more content…
About NMSMF: The purpose I believe should be set forth within the National Minority Sport Marketing Firm (NMSMF) mission statement would be to authorize minority athletes to set up charitable foundations whereby the firm would monitor all marketing strategies developed by individual sport organizations and act immediately upon any sort of underrepresentation or concerns regarding the promotion of athletes. In designation of a realistic data sample in conjunction with minorities in professional sports, more than 73.6 percent of NBA players are black, 66.3 percent of all NFL players are black, and 28.2 percent of Latinos cover the presence in MLB (DiversityInc, 2014). With that being said, if all minority athletes amongst the 153 professional major league sports became a member (client) of the National Minority Sport Marketing Firm, presumably 84.5 percent of all clients would have filed underrepresentation claims towards foundations within their sport organizations. However, the purpose of the NMSMF is to monitor both charitable and private foundations and act accordingly to any judgmental concerns and misrepresentations towards minority

Related Documents

  • Great Essays

    In mentioning that advertisers hired people of color to sell their product, they successfully conveyed that the reasoning of their portrayal was due to the stereotypical image that the advertiser’s White audience holds of minorities. If the advertisers were to present people of color through the eyes of their White audience, then their said audience will purchase their…

    • 1164 Words
    • 5 Pages
    Great Essays
  • Decent Essays

    Rhoden explains that this title describes the wealth that white individuals make of black athletes and how this situation has barely changed from generation to generation. If it is analyzed, it is basically saying that white people are in control and have power over black athletes,…

    • 202 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Anderson Dalmace Sports Marketing Introduction The Maine Red Claws is becoming one of the major No matter the size of the organization, public relations departments are now focusing their attention the booming social media movement in Twitter, Facebook, Snapchat, blogs, and many more. The Maine Red Claws had a impactful 2015-2016 season recording 31 wins and 19 losses ranking them as number 1 in the Atlantic division, and rank 2 in the eastern conference in the National Basketball Association development league(NBA D-League). The 2016 season was a promising season for the Red Claws as they were 3rd in the league for points per game averaging an impressive 111.8 points per game, and 47% from the field. The organization…

    • 1278 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In the NFL the previous ten years (2000-2010), there have been an expanding measure of minority mentors being enlisted to assume control over the lead part of an establishment: head mentor. This isn't by botch; mentors are rapidly satisfying their obligations as head mentor by showing that they can turn an establishment around in under 5 years. These minorities are persuading an opportunity to be met and employed as head mentors because of the Rooney Rule which was executed in 2002 (Brown, 2007). Under the govern, a NFL group that has a head guiding opening must meet no less than one minority applicant when making another arrangement to a head drilling position (Madden, 2008). What the control gives is a chance to minority right hand mentors…

    • 176 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    A common theme in sports is the friction between team owners and players in regards to salary and race. Just recently in this past year, the NBA commissioner ordered LA Clippers Donald Sterling out of his team’s business and urging him to sell due to racist remarks. (Greg Botelho, 2014) Still in 2014, there is racial discrimination just as in the 1920’s, 30’s, and 40’s, even though Abe Saperstein was known as the person who had forced integration of African Americans into basketball. Abe Saperstein started the Harlem Globetrotters. The Globetrotters were an all-black team that had amazing talent.…

    • 657 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    While reading Henry Louis Gates Jr.’s, essay, Delusions of Grandeur, It became clear that there is in fact an awful truth which takes place within the United States today. Throughout the essay Gates accurately depicts the truth that young African American students are being drawn towards success in sports, rather than success in school. The essay emphasizes that African American students are not the only group that needs to be aware of this issue, but all Americans as well. Although Gates has made strong points in his essay about African Americans attraction to professional sports, he is lacking in supportive text and a few key sources to really give his essay the persuasive strength it needs.…

    • 1166 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Muslim Women In Sports

    • 942 Words
    • 4 Pages

    The unfortunate part about that is that now a day, because of the current social situation, more and more people are putting tags on athletes in relation to their race. That can be a good thing but it can also take away from what they do best. Their race doesn’t make them better or less, and for a long time in sports that has been a barrier that has been…

    • 942 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In an article by the Huffington Post, they went on record to say, “Black athletes are usually given credit for their “natural athleticism,” while whites are credited for their “hard work,” “discipline,” and “knowledge of the game” (Huffington Post).. The article further goes on to speak on how this helps whites find employment easier because this attributes to their smarts and work ethic and gives them a greater image. Race is groupings of people believed to share common descent based on perceived innate physical similarities (Lecture 3/28/16). Some physical similarities include skin color, head and shape, hair color and texture, shape and size of the nose, eye color and shape, size and shape of the lips, body size, shape musculature, and size…

    • 973 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    African-American Athletes

    • 431 Words
    • 2 Pages

    For more than 250 years, African-American bodies has been used as a form of machinery to produce and accumulate profits for White America. Moreover, the majority of African-American college athletes live in a world that emphasizes athletic over academics making it a higher priority (Latner 87). African-American athletes continue to produce and bring in the profit, in hopes of making it to the National Football League (NFL). The mainstream media and critics continue to scrutinize and scandalize colleges across the U.S for deliberately recruiting African-American Athlete-Student instead recuiting African-American…

    • 431 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The career that I chose to research is Athletic Administration. Athletic Administration is a field that I believe I can excel. Because I have a passion for the sport and I am an African-American woman, I think that I would be an asset to the profession. This profession is typically dominated by white males.…

    • 927 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Racial inequality is not a despicable act that has been growing over the course of a few months; it is simply an injustice, but racial brutality is an act against a human being’s natural right of safety, especially in a country that claims not only freedom but acceptance and safety over oneself without discrimination held unrightfully against any American. To further express this idea, the article The Perilous Fight written by Sean Gregory describes racial issues regarding African Americans, especially acts of ruthlessness against black male individuals along with the actions athletes are taking to make this issue known. With the increasing severity of this expanding matter shown not only through violence but socially as well, professional…

    • 1130 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Professional Sports League like any other industry this day and age are to a certain extent pressured into promoting diversity…

    • 235 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Media Analysis: White Men Can’t Jump Race is an issue that many members of society face today, in particular those in a minority of their communities. Things such as everyday life, can in itself be conducted by one's ‘race’. This problem has been around ever since the idea of race was created and has been a constant source of conflict in modern society. 1992 brought us a movie released with the title: White Men Can’t Jump, the movie addresses race issues in sports. This is a story of a white ex college basketball player Billy Hoyle, who ‘hustles’ black players that underestimate his skills on the streets.…

    • 1404 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Nike accomplishes this by the scenes they show in their advertisement. First off, the people in the advertisement are mostly african american which are a minority race. Secondly, they are all working hard and have become successful. Finally, today they are american heros that people look up too. With all of this, they are trying to show that everyone is equal because we are all hard working and have freedom, which are part of the american identity.…

    • 1210 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Marketing Segmentation Marketing segmentation is a way for companies to efficiently use marketing dollars to advertise their product to a specific group of customers based upon similar needs or preferences they all share. In the article, Diversity Marketing: Better Targeting of Today’s Shoppers, authors Laura Mandala and Steven Schwadron assert that the use of diversity marketing can help retailers achieve more efficient use of marketing dollars. This paper will discuss the thesis and purpose of the article, explore the key points presented, and review the conclusion and recommendation offered by the authors. Lastly, this paper will offer an assessment on the articles overall quality and usefulness.…

    • 708 Words
    • 3 Pages
    Improved Essays