Swot Analysis Of Taco Bell

The fast-food industry is the largest subset of the restaurant industry. The industry has multiple restaurants, known as Quick Service Restaurants (Oches) that often specialize in serving a few main dishes. These restaurants include national and regional chains and franchises. The restaurants are split up in segments by the type of food they serve (e.g. burger, Mexican, pasta, pizza, chicken, etc.). The industry has a fairly steady income and primarily targets younger people. According to a Gallup Consumer Report, 57% of people who consume fast food on a weekly basis were 18-29 years old. Though the industry is large and segmented, I decided to further analyze Taco Bell. Taco Bell is in the Mexican segment of the market and is different from the normal stigma of burgers and fries when thinking of fast food restaurants. The mandatory customers’ needs of QSR’s are to provide customers with fast service and quality food. The core needs of customers are primarily based off of consumer tastes and menu variety. In 1962, Taco Bell successfully differentiated itself from the rest of the …show more content…
I believe that by continuing in its marketing strategy, Taco Bell will be able to further succeed and eventually rise higher in the ranks of QSRs. Taco Bell’s marketing strategy is like no other and helps the business out tremendously. It allows consumers to understand the products being sold and take ordering to the next level. I would also recommend that top management team of Taco Bell meet with the board of directors for Yum! Brands. I think that by meeting each other and finding out what is successful in not only the brand but the stores as well, Taco Bell can then successfully go out into the global market and succeed long-term. This meeting would not only discuss the running of Taco Bell stores and franchises, it would also discuss the cultural aspects that would plague the company by going