The fast food industry originally stemmed from southern California, the perfect place for a new business. In the late 1930’s, Southern California provided a growing population, warm climate, and many soldiers who were starting families. With the invention of the affordable automobile, entrepreneurs saw a new …show more content…
Today, some of the toys that were in kids meals from 50 years ago, are worth hundreds of dollars. The franchises did not stop there, each one created a mascot so children could remember and distinguish each chain from one another. Franchises added playgrounds to get more sales and create cradle to grave relationships with children. They target children so they will become loyal customers from the time they are born until they day they die (cradle to grave theory). Advertising in commercials also changed after a study was done about children and TV programming. It was found that children cannot tell the difference between their program and the commercials they are watching, so the fast food industry took advantage of this. It was also found that children remember and dream mostly about animals. In response to this, the industry started advertising with animals more often so that kids would dream about fast …show more content…
The industry typically wants young workers or teenagers to work for them because they are easy to manipulate, eager to please management, and do not know their rights of employment. There are hardly any full-time employees because they do not want to pay employees benefits. It is an extreme danger to work at a fast food restaurant, there are more robberies than banks and gas stations because of the locations near highways. As result of the robberies, there are many murders of fast food workers. A few examples of this include the murder of five Wendy’s employees in New York, a fast food serial killer who murdered seven innocent workers, and a McDonald’s manager who was killed by a former employee (Schlosser,