McDonalds has 18,710 international restaurants, which is 6,912 more than the next competitor, Kentucky Fried Chicken. With that many stores you saturate the market and create a negative image. By having less restaurants you are able to manage more efficiently and effectively. The potential of having many restaurants overseas fail due to the different trends and culture shock decreases. The current restaurants will have to perform better and the ways that lowering quantity will do that is by allowing more investment opportunities within the company, instead of having to remodel 18,710 restaurants, they could do about half with the revenues of selling their assets. With the consolidation of restaurants, they could focus on creating more buzz through online channels like having an online menu, having reviews on Yelp, a blog by employees to voice concerns and creating a loyalty program that offers great deals and
McDonalds has 18,710 international restaurants, which is 6,912 more than the next competitor, Kentucky Fried Chicken. With that many stores you saturate the market and create a negative image. By having less restaurants you are able to manage more efficiently and effectively. The potential of having many restaurants overseas fail due to the different trends and culture shock decreases. The current restaurants will have to perform better and the ways that lowering quantity will do that is by allowing more investment opportunities within the company, instead of having to remodel 18,710 restaurants, they could do about half with the revenues of selling their assets. With the consolidation of restaurants, they could focus on creating more buzz through online channels like having an online menu, having reviews on Yelp, a blog by employees to voice concerns and creating a loyalty program that offers great deals and