We decided to learn more about an Indianapolis based sports radio station, 1070 “the Fan”. To get a more in-depth perspective we interviewed John Griffin who is the() to get a better understanding of how the business functions.
One of the Fan’s biggest strengths comes from its affiliation with ESPN. This association gives the Fan a national presence to stand above its competitors. They are able to air programs such as Mike and Mike in the Morning that draws in viewers who might not have tuned in without that program. This partnership helps the Fan increase its presence because of all the people that are directed to this station because of the name ESPN adds on. New listeners tune in for Mike and Mike and stay to listen to the Fan’s original …show more content…
Louis and Indianapolis. Emmis has experience in both small and large markets and is the 9th largest publically traded radio portfolio in the United States (Emmis website). The management has significant experience and expertise which is a unique advantage of the Fan. Emmis is also innovating and trying to pioneer new techniques to gain viewership. A new innovation they are working on involves putting radio transmitters in phones. This will make radio accessible anywhere and will help radio compete with the rapid expansion of the internet. Emmis is also based in Indianapolis which puts it even closer to top management. While the Fan does have many great strengths, there are some weaknesses as …show more content…
Digital trends are changing the way people consume content. People who are very busy enjoy being able to listen to broadcasts when they have free time. Broadcast recordings are becoming a popular way for people to consume radio. Radio channels don’t just have to compete with other radio channels now either. Free programming from platforms like YouTube are fighting with radio for viewers’ time. YouTube and free digital content has the advantage of being available on many devices at the user’s convenience. Since the internet is available almost everywhere it makes it hard for radio to compete now that users are no longer restricted to their homes or businesses. New innovations like Wi-Fi in cars that runs off of cell phone towers allows consumers to bring the internet on the go. The Fan needs to keep up with these digital trends to avoid becoming irrelevant. While the market of Indianapolis is a strength of the Fan, it is also a weakness as
One of the Fan’s biggest strengths comes from its affiliation with ESPN. This association gives the Fan a national presence to stand above its competitors. They are able to air programs such as Mike and Mike in the Morning that draws in viewers who might not have tuned in without that program. This partnership helps the Fan increase its presence because of all the people that are directed to this station because of the name ESPN adds on. New listeners tune in for Mike and Mike and stay to listen to the Fan’s original …show more content…
Louis and Indianapolis. Emmis has experience in both small and large markets and is the 9th largest publically traded radio portfolio in the United States (Emmis website). The management has significant experience and expertise which is a unique advantage of the Fan. Emmis is also innovating and trying to pioneer new techniques to gain viewership. A new innovation they are working on involves putting radio transmitters in phones. This will make radio accessible anywhere and will help radio compete with the rapid expansion of the internet. Emmis is also based in Indianapolis which puts it even closer to top management. While the Fan does have many great strengths, there are some weaknesses as …show more content…
Digital trends are changing the way people consume content. People who are very busy enjoy being able to listen to broadcasts when they have free time. Broadcast recordings are becoming a popular way for people to consume radio. Radio channels don’t just have to compete with other radio channels now either. Free programming from platforms like YouTube are fighting with radio for viewers’ time. YouTube and free digital content has the advantage of being available on many devices at the user’s convenience. Since the internet is available almost everywhere it makes it hard for radio to compete now that users are no longer restricted to their homes or businesses. New innovations like Wi-Fi in cars that runs off of cell phone towers allows consumers to bring the internet on the go. The Fan needs to keep up with these digital trends to avoid becoming irrelevant. While the market of Indianapolis is a strength of the Fan, it is also a weakness as