The Factors Affecting The Australian Environment Affecting Disney 's Global And Domestic Decisions

1236 Words Aug 3rd, 2015 null Page
Introduction Companies are affected by an external environment as much as they are affected by the competitors. International issues influencing business are legal, political, social, technological and economic. In good understanding of these influences is essential while developing a business plan. The factors in the Australian environment affecting Disney 's global and domestic decisions in marketing include: the impact of trade agreements/practices and global economic interdependence, the role of physical infrastructure and demographics, the role of differences in terms of culture, the role of ethics vs. legal obligations and social responsibility, the role and influence of international relations and political systems, the role of the Foreign Corrupt Practices Act, local, national, and international legislation and influence of technology. According to Disney, there value chain is multidimensional. Each trade unit symbolizes its specific system resulting in a show business service. The Walt Disney Company synergistic applications of their all-inclusive innovativeness, the value chains are then intertwined producing new revenue streams from a similar original source (Disney, n.d.). Social factors are associated with changes in social structures. According to the Australian Foreign Investment guide, these foundations offer understandings into behavior, tastes, and standard of living of a population. Customer buying patterns are greatly swayed by the variations in…

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