Summary Of The Extraordinary Science Of Addictive Junk Food

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Over the past twenty years the rising rate of the obesity epidemic has raised a lot of questions and they are mainly how people can stop it. People have tried multiple ways in order to stop this epidemic from growing and growing and have yet to find answers. They know that if the obesity rate keeps growing and growing there will be more people with severe and even fatal health risks that they will have to live with. Even children have grown substantially obese in the past two decades. But, even though the rise in the obesity epidemic over the past twenty years can be blamed by many different reasons, in order to stop it people need to stop watching so much television so they will not be tempted to eat such sugary and fattening foods as seen …show more content…
Moss explains how the advertising of fast foods can seriously affect our children’s food choices and we should be more worried about what children are seeing on their TV’s every morning. Moss says, “we’ve become so upset by the tobacco companies advertising to children, but we sit idly by while food companies do the very same thing” (Moss 474). Stating how in order to stop our kids from getting so involved in fast foods, people should focus on what these kids are watching first. But advertising of these fatty foods doesn’t just affect the children, it attacks at the adults as well. While some people are not powerless, they are “extremely vulnerable to the intensity of these companies’ industrial formulations and selling campaigns” (Moss 477). Some people just do not have the right mind set in order to ignore these very intense food advertisements. These food advertisements do not just stop at the television though. Coca Cola ads can be found in numerous places all around children’s schools, making it very difficult for people to escape from these sugary drinks. Jeffrey Dunn, a former Executive of the company Coca Cola, wants to steer the advertisements of the companies’ products in a different direction. “One of the things he …show more content…
Cezar discovered that “children watching television for more than four to five hours a day were more overweight than children watching television for two hours or less” (The Effects). Although this could be because they are being inactive in physical activity while watching television, it is also because of just how much ads they see while watching TV. Cezar bases her main research on kids’ television networks such as PBS, Nickelodeon, and Disney Channel. These three channels alone “had a total of 130 food related advertisements on all three channels” and “fast food advertisements were the majority of advertisements on all three channels” making it very hard for children to resist fast foods (The Effects). Cezar also expressed how none of these channels had any advertisements for fruits or vegetables. She wondered what kind of effect that would have on the children’s eating habits so she did an experiment where she replaced the fast food advertisements with healthy food choices to see if it would change the food choices of the kids. Cezar was happy to know that “several attitudes toward healthy foods improved in response to exposure to healthy food advertisements” (The Effects). But she knew she couldn’t change the fact that during morning hours when

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