The Executive Summery : Apple Inc. Essay
Apple Inc. is one of the global renowned company that designs, manufacture and market computers, music players and other communication devices. The company also deals in numerous software, peripherals and networking services. The company headquarter is in Cupertino, California. The company was founded by the Late Steve Jobs in 1976. The company is widely recognizing its constant work on technology innovation. The company has a team of executive teams who oversee and help in the company in achieving its goals. The company vision is to ensure that it produces the best computing system to all of the consumers across the globe. The values are mainly based on the four principles of discoverability, recovery, consistency, feedback and encouragement of growth. The company through its current CEO, Cook has a clear strategy and set of goals. The company is in continual support of research and development in order to be the world leading market provider in technology.
The Company’s Background
Apple, Inc. started as a birth of a brain of Steve Jobs and his friend Steve Wozniak after dropping out of school at a tender age. In 1976, the pair manufactured the first Apple computers in history called the Apple I. their level of technology were optimistically received by globe and by 1978; Apple II was introduced that resulted in sales of 35,000 computers. History continues to reveal that in the 1980s and the 1990s the company continued to make great sales as…