Over the recent years information technology has changed the way companies do business. New industries and companies exist entirely online. Most companies with brick-and-mortar stores have some sort of online presence too. Information technology has also changed the internal procedures of companies. It has helped many companies grow and automate many parts of the business, but it has also had several negative impacts. Despite the drawbacks, information technology will continue to grow and change how companies do business.
History
Information Technology has always been a part of an organization’s internal structure. Even before computers were used in business, typewriters helped workers organize and distribute information. Computers let them …show more content…
IT allows for an organization to connect to potential customers all over the world. Websites can be very inexpensive compared to the cost of opening a traditional brick-and-mortar store. Because of this, many organizations are expanding their online business and many new organizations are only online. The cost savings mean higher profits and extra funds to develop new products and technology.
Marketing
Although print ads are still present, the newest form of marketing is online. Information technology has helped organizations reach customers through social media sites like Twitter and Instagram. These sites create a personal connection between a business and its followers. They can be updated regularly and customer questions can be answered right away (King 2016). Social media sites and online ads are less expensive than traditional print and television ads and businesses of all sizes have access to them.
The Drawbacks Although IT is changing the way organizations function, this does not come without issues. Traditional stores who do not include IT as an important part of their business may struggle to compete with online sellers. Businesses who do incorporate IT have to have unity across all selling platforms and keep up with the speed of online sales (O’Brien & Marakas …show more content…
Customers can order products online and have them shipped to their door. If an organization does not have its own website it misses an opportunity for higher profits. Even if the organization does have its own website, it has to keep up with the speed of orders (O’Brien & Marakas 2008). Customers demand convenience and speed and it can be difficult for smaller businesses to compete with giants like Amazon.
Unity
Organizations must consider their mission and vision when introducing new technology and online content (O’Brien & Marakus 2008). It will be harder to offer the same products and services across both physical and online stores. It is imperative that customer service is not lost as more parts of the business become automated and online sales increase.
Looking to the Future Information technology will be essential for organizations in the future. Payments made by the organization and received from customers will be made online. Physical computers will get smaller as IT focuses on more services. Computers will be “embedded invisibly into the Web of Things, into no-touch interfaces and into our daily lives” (Satell 2013). Organizations who recognize this and keep up with this shift have the chance to
History
Information Technology has always been a part of an organization’s internal structure. Even before computers were used in business, typewriters helped workers organize and distribute information. Computers let them …show more content…
IT allows for an organization to connect to potential customers all over the world. Websites can be very inexpensive compared to the cost of opening a traditional brick-and-mortar store. Because of this, many organizations are expanding their online business and many new organizations are only online. The cost savings mean higher profits and extra funds to develop new products and technology.
Marketing
Although print ads are still present, the newest form of marketing is online. Information technology has helped organizations reach customers through social media sites like Twitter and Instagram. These sites create a personal connection between a business and its followers. They can be updated regularly and customer questions can be answered right away (King 2016). Social media sites and online ads are less expensive than traditional print and television ads and businesses of all sizes have access to them.
The Drawbacks Although IT is changing the way organizations function, this does not come without issues. Traditional stores who do not include IT as an important part of their business may struggle to compete with online sellers. Businesses who do incorporate IT have to have unity across all selling platforms and keep up with the speed of online sales (O’Brien & Marakas …show more content…
Customers can order products online and have them shipped to their door. If an organization does not have its own website it misses an opportunity for higher profits. Even if the organization does have its own website, it has to keep up with the speed of orders (O’Brien & Marakas 2008). Customers demand convenience and speed and it can be difficult for smaller businesses to compete with giants like Amazon.
Unity
Organizations must consider their mission and vision when introducing new technology and online content (O’Brien & Marakus 2008). It will be harder to offer the same products and services across both physical and online stores. It is imperative that customer service is not lost as more parts of the business become automated and online sales increase.
Looking to the Future Information technology will be essential for organizations in the future. Payments made by the organization and received from customers will be made online. Physical computers will get smaller as IT focuses on more services. Computers will be “embedded invisibly into the Web of Things, into no-touch interfaces and into our daily lives” (Satell 2013). Organizations who recognize this and keep up with this shift have the chance to