Since 2001, the year when PETA’s co-founder Ingrid Newkirk declared the organization would intentionally become provocative, controversial “press sluts” to further pursue its goals, PETA’s media usage (notably the advertising method) has changed drastically. PETA’s media tactic has since then been widely criticised by various minority groups: feminists, black civil rights activists, and animal advocacy organizations alike. The tactic is considered by many to promote a “hierarchy of oppressions”, exploiting marginalised groups in order to liberate the animals— another marginalized group.
Out of such exploited marginalized groups, intersectional vegetarian feminists arguably have the most interesting viewpoint on PETA’s advertisements. Intersectionality …show more content…
It also attacks the contemporary western societies’ perceptions of breastfeeding and the contradictions between our understanding of breastfeeding and its function.
That means something positive for us feminists, doesn’t it?
Arguably, it is highly unlikely one would be able to watch MGW without experiencing some kind of disturbed reaction. Even I felt uncomfortable the first time.
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In addition, the image of lactation stands in stark contrast to the stereotypical images projected by dairy industries— green fields, sunshine, and happy cows. In MGW, lactation occurs in a dark, cramped indoor where women are openly encouraged (apparent by the men yelling “c’mon, ladies!” at 0:07) to bare their breasts.
Some women are even videotaped baring their breasts within toilet stalls, which indicates the women are not free from men’s influence even in places where their activities, um, should be kept private, ultimately their signalling their lack of …show more content…
It’s just another odd parallel that GGW’s are sold as soft porn primarily to profit the company’s founder Joe Francis.
In discussing the merits of the MGW campaign, it is important to note that demonstrating the exploitative nature of women’s sexual violence and subverting patriarchal attitudes towards breastfeeding were probably not motivators for PETA when producing the campaign. These are, all likelihood, simply useful and interesting by-products of their typical tactics of sexualisation and shock factor. Nevertheless, using the explicit images of udder-geared women invite the audience to look at the issue
Out of such exploited marginalized groups, intersectional vegetarian feminists arguably have the most interesting viewpoint on PETA’s advertisements. Intersectionality …show more content…
It also attacks the contemporary western societies’ perceptions of breastfeeding and the contradictions between our understanding of breastfeeding and its function.
That means something positive for us feminists, doesn’t it?
Arguably, it is highly unlikely one would be able to watch MGW without experiencing some kind of disturbed reaction. Even I felt uncomfortable the first time.
****
In addition, the image of lactation stands in stark contrast to the stereotypical images projected by dairy industries— green fields, sunshine, and happy cows. In MGW, lactation occurs in a dark, cramped indoor where women are openly encouraged (apparent by the men yelling “c’mon, ladies!” at 0:07) to bare their breasts.
Some women are even videotaped baring their breasts within toilet stalls, which indicates the women are not free from men’s influence even in places where their activities, um, should be kept private, ultimately their signalling their lack of …show more content…
It’s just another odd parallel that GGW’s are sold as soft porn primarily to profit the company’s founder Joe Francis.
In discussing the merits of the MGW campaign, it is important to note that demonstrating the exploitative nature of women’s sexual violence and subverting patriarchal attitudes towards breastfeeding were probably not motivators for PETA when producing the campaign. These are, all likelihood, simply useful and interesting by-products of their typical tactics of sexualisation and shock factor. Nevertheless, using the explicit images of udder-geared women invite the audience to look at the issue