They want their audience to believe that, unless they quit smoking, they run the risk of terminal illness and leaving their child alone. When the narrator speaks directly to the audience at the end of the commercial he says, “If this is how your child feels after losing you for a minute, just imagine if they lost you for life” (YouTube). The purpose of this is to cause the viewers to think about the health and safety of their children and to possibly guilt them into breaking their bad habit. In the beginning of the commercial, a young boy is walking through a train station with his mother. The writers of this commercial included the young boy for the sole purpose of wanting the audience to see him and instantly feel sympathetic towards him. Children generally evoke a feeling of compassion in people, and 13Quit uses this to elicit a strong emotional response from their viewers pushing them to …show more content…
It sets the mood for the video and is intended to heighten the feelings of pity in the viewer. Another detail about the commercial that enhances the mood is the scenery. The setting of the commercial is in a busy train station with dark and gloomy lighting. This creates a dreary atmosphere, which only increases the provocative power of the already emotionally tolling video. The sad music and colorless scenery only make the commercial more affective. This commercial focuses mainly on viewer’s emotions, however it also contains some logical reasoning. At the end of the video, the music stops, and the camera focuses on a sign that says “13Quit” with their website right below it. This is meant to be the moment that the audience realizes that their smoking habits can have negative consequences, and that they should visit 13Quit’s website to get