The Elaboration Likelihood Model

In my simple definition a narrative is an account of events through stories and advocacy is an act of publicly supporting a cause or policy. Therefore narrative advocacy would be an account of events that publicly supports a cause or policy which is in accordance to (Ensign 2014) she implies narrative advocacy is the act of using the power of stories to canvass for improvements. Narrative advocacy has been very fruitful in the advocacy of new health policies, the fight for social justice and a host of other issues. It should involve going beyond the single stories, to embrace the influences made within the wider public, and acting upon mutual benefits in order to enable constructive and optimistic amendment in establishments of caring, and …show more content…
To effectively persuade its audience narrative advocacy makes use of real live situations that one can relate to which in the process of receiving the message emotions are evoked, then voices begin to talk about that issue and it goes viral from there. Dainton et al (2005 p. 109) The Elaboration Likelihood Model which is one of the persuasion theories states that the targets of persuasive messages use cognitive event, meaning that the targets persuasive messages use mental processes of motivation and reasoning (or a lack thereof) to accept or reject persuasive messages. Narrative advocates being fully aware of this carefully approach an issue with a tone that the human mind cannot dismiss thereby the mind begins to create its own images which sparks up emotions that pushes humans to action. These makes narrative advocacy manipulative. An example of this will be narrative advocacy documentary to create an awareness of sickle cell anaemia and raise funds to combat the disease in the United States of America. It’s titled “Sickle cell documentary part 1&2.” The narrator approaches the issue of sickle cell anaemia as a forgotten disease, in his words “sickle cell anaemia forgotten but not gone”. The documentary includes the stories of three parents who have sickle cell anaemia patients as kids. They tell their stories and how they have had to practically live in hospital wards. The documentary shows patients in crises and the pain the patients suffer. It goes on to imply that sickle cell anaemia is a “black man” disease which brings race into it. Finally Dr. Shawn Wander says that ‘because it’s a black disease you got health care disparity. We don’t have the kind of advocacy that we need, a lot of money is spent of Cystic Fibrosis than sickle cell even though it is less compared to