The Effects Of Sexualization Of Women

1791 Words 8 Pages
“Of all the evils for which man has made himself responsible, none is so degrading, so shocking, or so brutal as his abuse of the better half of humanity; the female sex,” Mahatma Gandhi. Perfume companies use women’s sexuality to manufacture an appealing that will sell more of a product. There have been many studies that have looked at sexism and the over sexualization of women. Although previous research has overlooked portraying women this way and how it affects young girls in the way they look at themselves in contradictory to the women they see everyday. The research method in this paper is as follows. Four major perfume companies, Gucci, Dolce & Gabbana, Dior, and Calvin Klein have overly sexualized women in their perfume advertisements. …show more content…
The study concluded that the students were not comfortable with the media portraying women over sexually. Further research has looked at the connection of advertisement and sexualization. “Sex has been used to sell sex for a long time” (Gunter), was stated in the book “Media and the Sexualization of Childhood.” the book covers many important topics including the sexualization of fashion, children products, magazines, television, advertising, and digital social media. The topic that applies to perfume ad sexualization is the chapter on advertisements. The important research of this chapter includes representations of gender, touching on the issue of how men and women are portrayed differently in advertisements leading to gender stereotypes. “The sexual objectification of women was observed from early on within this broader gender stereotyping context” (Gunter), proving that this issue has been around for since the very beginning of advertisements. The sexualization of women can have great effects on young women and how they look at their own bodies. Research was done to understand what young girls are thinking when they see these …show more content…
Using the knowledge to look at the effects that it has on young girls. The study was limited to only research and analyzing advertisements without physically going out and interviewing people or putting out a survey to get specific results. Further studies could broaden the type of research done to get a more conclusive result and looked at more than just the four major perfume companies, looking at a more general demographic of perfume advertisements. As sexism becomes a topic of the past through many women who have been successful. It will take a lot of time and have people speak up about this issue to see a drastic change in the advertisement strategies of not just perfume companies but all major companies that young girls will look up

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