The Effects Of Sexualization Of Women

Great Essays
“Of all the evils for which man has made himself responsible, none is so degrading, so shocking, or so brutal as his abuse of the better half of humanity; the female sex,” Mahatma Gandhi. Perfume companies use women’s sexuality to manufacture an appealing that will sell more of a product. There have been many studies that have looked at sexism and the over sexualization of women. Although previous research has overlooked portraying women this way and how it affects young girls in the way they look at themselves in contradictory to the women they see everyday. The research method in this paper is as follows. Four major perfume companies, Gucci, Dolce & Gabbana, Dior, and Calvin Klein have overly sexualized women in their perfume advertisements. …show more content…
The study concluded that the students were not comfortable with the media portraying women over sexually. Further research has looked at the connection of advertisement and sexualization. “Sex has been used to sell sex for a long time” (Gunter), was stated in the book “Media and the Sexualization of Childhood.” the book covers many important topics including the sexualization of fashion, children products, magazines, television, advertising, and digital social media. The topic that applies to perfume ad sexualization is the chapter on advertisements. The important research of this chapter includes representations of gender, touching on the issue of how men and women are portrayed differently in advertisements leading to gender stereotypes. “The sexual objectification of women was observed from early on within this broader gender stereotyping context” (Gunter), proving that this issue has been around for since the very beginning of advertisements. The sexualization of women can have great effects on young women and how they look at their own bodies. Research was done to understand what young girls are thinking when they see these …show more content…
Using the knowledge to look at the effects that it has on young girls. The study was limited to only research and analyzing advertisements without physically going out and interviewing people or putting out a survey to get specific results. Further studies could broaden the type of research done to get a more conclusive result and looked at more than just the four major perfume companies, looking at a more general demographic of perfume advertisements. As sexism becomes a topic of the past through many women who have been successful. It will take a lot of time and have people speak up about this issue to see a drastic change in the advertisement strategies of not just perfume companies but all major companies that young girls will look up

Related Documents

  • Great Essays

    The models in the advertisements are almost always wearing less than underwear. The company with the worst portrayal of women is Dolce and Gabbana. Dolce and Gabbana suffer from major signs of sexism and over sexualisation. Dolce and Gabbana’s perfume ads have featured in their advertisements almost nude models more than once. The message that this is sending is that it is acceptable for women to be so overly sexualized in public advertisements that are shown all over the world.…

    • 1858 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Liz Canner Essay

    • 707 Words
    • 3 Pages

    Pharmaceutical companies are using women’s sexual liberation as another tool to make women feel bad enough about their bodies to look for ways to change, enhance, and alter it at the cost of actual physical harm to themselves. Female sexual dysfunction as a diagnosis is a manufactured pyramid scheme that takes advantage of women’s insecurities and the public’s lack of sexual education for the profit of the pharmaceutical…

    • 707 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    These advertisements teach females to objectify themselves as sex objects, it teaches them that they should be acting like the women in the advertisements to get peoples attention. In an article called “Women as Sex Objects and Victims in Print Advertisements,” written by Julie M Stanklewicz, she has found that “The body positions, facial expressions, and sexual power relationships between men and women that occur in advertising have often been adopted from violet pornography” (Stanklewicz 581). Stanklewicz conducted a study see how much nudity and sexualization there was of women in popular fashion magazines and the results were amazing. She found that over one-half of advertisements with women presented them as sex objects, and of these magazines, the ones made for men had the most nudity. She found that the majority magazines that were made for women that presented women as sexual were made for women or adolescents girls (Stanklewicz 584-585).…

    • 1279 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    “Lexie and Lindsay Kite...both have PhDs in the study of media and body image and run the non-profit Beauty Redefined” (NBC). Beauty Redefined targets advertisers like Carl’s Jr., often calling for reform in the honorable quest to raise the self esteem of young women in the first world. “[Beauty Redefined] say[s] that Carl’s Jr. portraying women as they do in this manner reinforces the idea that they are objects to be viewed for sexual pleasure only, their worth is tied solely in how they look and how sexual they can act” (Non-Profit). This isn’t a healthy campaign for anybody involved. To dehumanize an entire gender in order to increase profits is proof of the media’s detachment from reality.…

    • 1400 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Advertisements are having an immense impact on our youth today. Advertisements that use women as an object belittles them, and makes women seem less of a human, which may lead to violent acts against women. Additionally, the constant sexual remarks correlate to the amount of pregnancies among teens in America. Advertisements are having an immense impact on our youth today. Throughout "Killing Us Softly", a documentary by Jean Kilbourne, Kilbourne sheds light on the effects these advertisements have on people, but more concerning is the effect on children.…

    • 1466 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    For this reason there has been a rise in sexual assaults against woman in the United States and around the world. So, with this being a fact I would say that Aphrodite “power”, is a curse in modern times. Either a woman’s body is used to be sexualized or it is to be violated and exposed in the media. The media lacks to show true beauty of a woman, it’s always in a superficial light.it similar to a tragedy, in our in class reading I found myself questioning Aphrodite true “powers”. She is said to represent love and beauty, but some of the myths that she partakes ends in tragedy.…

    • 1471 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    To bring the visual effects to people, the media represents the model as a sex object. Therefore, a teenage girl mimics what they see to make them look like the models in the ads. The media knows the psychological minds of girls and tends to use provocative contents to stimulate girls. The media is giving peripheral nerve influence to girls, and girls are becoming more intensely exposed to the media without knowing. If this critical siutation…

    • 1217 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Ultimately men who succumb to these advertisements pay companies not for their products, but promises of women. As a result advertisement has built an industry off of objectifying women and portraying them as sexual objects of desire, rather than regular human beings as a supply to the demand of male gaze. What’s even more disturbing is that women are portrayed in situations of submissiveness to the point where they are being abused by men in sexual or violent situations, to an even more extreme extent women are actually portrayed as objects such as tables or even the actual product being sold. Women can even be objectified through individual body parts without being entirely present in the add to further suggest that women are comprised multiple objects of desire, in order to micromanage the image of flawless beauty. “SO occurs when a woman’s body or body parts are singled out and separated from her as a person and she is viewed primarily as a physical object of male sexual desire (Bartky, 1990)”(Szymanski, Dawn, M, Lauren Moffitt, B, and Erika R. Carr) Suggestions such as this leads some women seek plastic surgery to modify their bodies to fit the description of beauty advertisement has created in order to fulfil male gaze.…

    • 1320 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Michael Flood studied the multifaceted consequences of pornography on children and adolescents in his article The Harms of Pornography Exposure Among Children and Young People in 2009. The study acknowledges that children and adolescents are naturally sexually curious and ought to be educated at an age-appropriate level. However, as children and adolescents are denied proper and adequate education regarding sex and sexuality, they often turn to the internet and therefore pornography. Pornography, though sexual in nature, is a harmful tool for sex education for many reasons. One extremely harmful result of pornography is the perception of women and girls.…

    • 788 Words
    • 4 Pages
    Superior Essays
  • Superior Essays

    According to the European Parliament, “Gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading and humiliating.” The advertising industry has severely affected society’s ideology when it comes to the value of women. Advertising must change its portrayals of women in order to affect society’s attitudes, ideas and beliefs around women. There are many companies that support women in speaking up about the sexualization and objectification in advertising. Choosing companies that support gender equality and non-sexist products and advertising can help to abolish larger brands from promoting sexualized advertisements against women. Women’s Forum encourages women not to buy into a phenomenon that compromises them emotionally and cognitively.…

    • 1428 Words
    • 6 Pages
    Superior Essays