1.0 Background Research
The tourism industry has reached the stage of maturity and tourism is a very competitive industry. Whether it is a new destination or an old destination, to attract tourists to the destination is the main competition.
In the tourism industry, film-induced tourism is one of the sectors which growing faster. Along with the popularity of film-induced tourism, the international tourism and entertainment industry also has a significant improvement(Hudson & Ritchie, 2006b). The film-induced tourism in UK is developing rapidly and there is a research done by Olsberg SPI pointed out some locations around the UK have benefitted from films. The best example in the research is the Alnwick Castle, after the release …show more content…
The impact of the films on the destination and the effect on tourists and local residents (Beeton 2005; Hudson and Ritchie 2006; Saltik et al. 2011). Using the film to carry out tourism destination marketing (Beeton 2005; Walaiporn 2008; O’Connor 2010; Saltik et. al 2011). The experiences of tourists in film-induced tourism(Roesch 2009; Sellgren 2011).
The current research in the film-induced tourism about students and youth tourists mainly concentrated in three aspects. The first aspect is about the behavior of students and youth tourists in the film-induced tourism(Warnick et al. 2005). The second aspect is about the role movies play in destination images(Wang 2007). The third aspect is about behavior and motivations in film-induced tourism focus on students(Sellgren 2011).
At present, there is a gap in the research about Chinese students studying in the UK on film tourism, and the research on motivations, expectations and experiences of Chinese students studying in the UK on film tourism is not sufficient, this is the main research direction of this …show more content…
In her opinion people between 24-34 years have stronger ability in independent traveling,online booking and information searching than those age between 18-24 years[2].
2.1.1 Characteristic of Student Tourist and Youth Tourist
With the world economy pick up, gradually increase people 's income,the development of tourism industry growing fast. Student and youth tourist groups rose gradually because they are easier to get the tourism information on the internet than before[3]. Youth travel is estimated to rise from currently 190 million international trips (20% of all global travel) per year to about 300 million international trips per year until 2020. In 2010, the youth travel market amounted to $165 billion[4]. (Richards 2011).
So it can be found out that student and youth tourist have higher degree of mobility because they have plenty time for tourism[5].(Richards and Wilson 2003).
2.1.2 Student and Youth