(2012) also discovered that consumption of alcohol was seen as more problematic in women then in men. There were more articles and ads concerning assault and other consequences of consuming alcohol in relation to women. They also found more articles that showed alcohol as harming women’s femininity. For example, many celebrities stated that to maintain the perfect body they lowered or stopped their consumption of alcohol all together. Society says that women have to look a certain way; if they don’t fit the said description, they are seen as less feminine. When these magazines promote the idea that drinking can cause women to look unfeminine, they are suggesting that drinking is unfeminine, further feeding into the
(2012) also discovered that consumption of alcohol was seen as more problematic in women then in men. There were more articles and ads concerning assault and other consequences of consuming alcohol in relation to women. They also found more articles that showed alcohol as harming women’s femininity. For example, many celebrities stated that to maintain the perfect body they lowered or stopped their consumption of alcohol all together. Society says that women have to look a certain way; if they don’t fit the said description, they are seen as less feminine. When these magazines promote the idea that drinking can cause women to look unfeminine, they are suggesting that drinking is unfeminine, further feeding into the