The Effects Of Advertising On The Market Economy Essay

1080 Words Nov 21st, 2014 5 Pages
Advertising “Ugh.. Another pop-up ad?! Why can’t I just watch my Youtube video in peace?” When most people think of advertising they think of all the annoying, pop up ads on the internet or the towering billboards with printed letters reading, “Buy this,” or “Call this number to advertise.” But it is much more than that. Advertising plays an important role in the market economy we all live in today. It has grown and developed tremendously along with media and technology. Most people don 't realize it but they are exposed to advertising almost every day of their life especially when browsing the internet or watching TV. A lot of people are unaware of the benefits advertising offers. Even though people mostly perceive advertising as annoying and over saturated in media, it is primarily beneficial to consumers. So what is advertising? According to O’Barr “Advertising is personal salesmanship transformed into mediated communication: It sometimes provides new information, often cajoles, and always attempts to persuade”(“The Advertising”). It also connects with people’s wants, needs and beliefs and usually describes the product/service to the consumer(O’Barr, “The Advertising”). Advertising attempts to persuade people to respond in a certain way to the product advertised(“Advertising”). Advertising isn’t just pointless pop-ups and commercials. Advertising stimulates consumers to make a choice by providing information about the service or product(O’Barr, “What”).…

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