The Effectiveness of Anti-Tobacco Advertising on Adolescents A number of studies claim that the majority of frequent smokers experienced their first cigarette by or before the age of 18. It is also true that if one has not decided to smoke tobacco by age 18, it is very likely that the individual never will. But how would one manage to progressively influence a generation of adolescents consumed with modern technology? The answer lies within the question. Anti-tobacco advertisements are necessary for the eradication of smoking in years to come. Tobacco use among society has been constant throughout history. However, it has also been accompanied by publications discouraging the popular addiction. One of the earliest instances of anti-tobacco advertising is King James I’s
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Smoking was believed to be unfit for public buildings such as schools and movie theaters, and was also unwanted in the workplace. The advertisement of tobacco was restricted, along with the ability of women to purchase cigarettes. Hitler was very supportive of the campaign, and appeared frequently in advertisements to warn Germans of the corruption smoking caused to the people as a whole. The campaign fell along with the fall of the Third Reich, but is said to have spared close to 20,000 German women from developing lung cancer. As time passed, anti-tobacco advertisements began to change. In July of 1968, the very first celebrity-endorsed commercial against smoking aired on television. It featured Bill Talman, and was recorded by the American Cancer Society. The ad was followed by his death due to lung cancer merely 6 weeks later. Organizations then began making advertisements about the dangers of second-hand smoke, the invisible harm smoking does to one’s body, and the impression that smoking leaves on
Smoking was believed to be unfit for public buildings such as schools and movie theaters, and was also unwanted in the workplace. The advertisement of tobacco was restricted, along with the ability of women to purchase cigarettes. Hitler was very supportive of the campaign, and appeared frequently in advertisements to warn Germans of the corruption smoking caused to the people as a whole. The campaign fell along with the fall of the Third Reich, but is said to have spared close to 20,000 German women from developing lung cancer. As time passed, anti-tobacco advertisements began to change. In July of 1968, the very first celebrity-endorsed commercial against smoking aired on television. It featured Bill Talman, and was recorded by the American Cancer Society. The ad was followed by his death due to lung cancer merely 6 weeks later. Organizations then began making advertisements about the dangers of second-hand smoke, the invisible harm smoking does to one’s body, and the impression that smoking leaves on