Above The Influence Advertisement Analysis

Above the Influence is a known agency that receives major funds from the United States government. Their main mission is to provide awareness against and prevention from drugs. This agency released a television commercial in which the audience notices a young girl under the influence of marijuana talking to her dog. Many components of this advertisement make it a great source to analyze for this particular theme. The perceived audience for this commercial is specifically young adults, as it assists them in realizing all the things they are losing because of drug use. When watching this commercial on YouTube, the audience can scroll down and read the comments as well and within the comments they can see that many people have disagreed with the …show more content…
Even when talking about the drug-user, the website creators have repeatedly placed the question of who they truly are throughout the website. These questions create an emotional connection with the person that visited the website as it compels them to think whether they are living up to their close one expectations or even their own expectations that may have created for themselves in the past. The appeal to pathos helps the reader to understand the message and overall the purpose of this organization, which is to significantly lower the use of drugs in the United …show more content…
There would not be a strong personal connection with the parents of the teenage user or even with friends and siblings because the marijuana would affect the real emotions of the user (Livestrong; Julie Boehlke). It is not necessary that drug use is only common in teenagers; this problem can be found within many households among the adults as well. In fact, if a parent is taking drugs in a household, it will potentially cause more stress for the partner that is not taking marijuana, as they will have to take care of the kids, the house, and possibly take on another job to fill in the gap that is caused by the purchases of