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Mc-Donald Vs Domino’s - Comparative Analysis

Determinant Of Choosing Fast Food Restaurant And Their Service Quality

BY:- ANUJ CHAUHAN (FINANCE + MARKETING)

ITM UNIVERSITY, SITHOLI, GWALIOR

ABSTRACT

SERVICE QUALITY
Parasuraman et al. (1988) introduced a 22-item scale, called SERVQUAL, for measuring service quality, the model has been widely adopted across industries. The scale was tested in 4 service settings different from those of the original test: a dental school patient clinic, a business school placement center, a tire store, and an acute care hospital. In service industries, customer satisfaction is always influenced by the quality of interactions between customers and the personnel involved in the contact
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TABLE OF CONTENT

Synopsis

1. Industry Profile 2. Literature review 3. Need for study 4. Research methodology 5. Analysis of study 6. Finding and suggestions 7. Conclusion 8. Appendices 9. Bibliography

Summary:-

In this comparative analysis of two fast food restaurants regarding their service quality. In this, there are pair of determinant factors of Domino’s pizza and Mc-Donald which identifies the service quality regarding their customers and how they affect customer satisfaction.
Both are famous for their services as it explained in the abstract, it includes the service delivered to their customers and what they perceived before getting these services in terms of their service quality. There are two stages are forms, one of them related to their perception and another are totally related to expectations, which is observed by these fast food restaurants after service delivered to their customers, and related too their satisfaction level of customers.

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INDUSTRY PROFILE:- FAST FOOD RESTAURANT

A fast food restaurant, also known as a quick service restaurant (QSR) within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited

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