Argumentative Analysis: The Use Of Ad-Blockinging Technology In Advertising

5. For the longest time, advertising has been the backbone of mass media. However, we live in an age where a lot of people, particularly the younger generation, find advertisements to be a nuisance. It is evident with the development of DVR’s for the purpose of fast-forwarding through commercials and the creation of ad-blocking software. I think that in ten years, if society continues to use ad blocking technology in mass media, there will be an economic impact. By economic impact, I mean fees or price increases in products and services we use. Social media services will also take advantage of the fact that people do not want to see advertisements by offering certain monthly memberships that block advertisements in their social media applications. However, I do not think there will be an overall significant reduction in the number of advertisements we see, unless of course, an individual is willing to pay to block this type of content in their media consumption.
For example, anybody that has ever been on YouTube during the last few years has probability noticed an increase of advertisements that play …show more content…
The only issue is that people do not want to see annoying advertisements, regardless of the medium so they sometimes opt out by getting an ad-blocker. I do believe that advertisers have realized this and that is why they have taken action in creating more interesting, comical, appealing, and personalized advertisements that people would not mind seeing or hearing. For example, the ever popular Super Bowl advertisements that people do not mind watching. It seems like every year more and more people look forward to these