The eCommerce marketplace is competitive.
And every SaaS wants to be seen and heard by potential consumers.
However, what if I told you that the competition isn’t external, but an internal issue.
Yes, your team may be losing clients from failure to optimize your site. In other words, visitors stay visitors and never convert into trial users or paying customers.
It’s time for an all-hands-on-deck meeting. Here are a few questions your team should discuss to increase conversions today:
1. Is your product page easy to navigate?
Shoppers want direction, and poor page navigation frustrates them. The key is to keep your page design simple.
Eliminate confusing categories, unclear labels, and multiple tabs. To ensure minimal distractions, …show more content…
For instance, if you’re selling soft drinks in the Southern part of the United States, refer to them as “coke,” whereas in the North people call soft drinks “pop” and “soda.”
Tell your consumer what to do next. Offer specific and action-oriented phrases. Words that provoke emotion will spark the interest of your audience.
3. Do you offer Live Chat as a customer support option?
The ATG Global Consumer Trend study found that 90% of customers consider live chat helpful.
Source
For Live Chat to work successfully, train your staff to handle a myriad of questions. Everyone should be knowledgeable about the product and where to find the best solution.
Online chat gives customers immediate access to answers. No more waiting on hold via phone to talk to a customer service representative.
Moreover, the cost per interaction of live chat is lower than phone and email support. Support agents spend less time per interaction, reducing the need to hire more team members.
Be ready and willing to address your customer’s questions and concerns quickly.
Live chat is also a proactive tool in the sales process. Agents can help customers who have questions about a particular product. If used tactfully, it can help guide customers through the purchasing
And every SaaS wants to be seen and heard by potential consumers.
However, what if I told you that the competition isn’t external, but an internal issue.
Yes, your team may be losing clients from failure to optimize your site. In other words, visitors stay visitors and never convert into trial users or paying customers.
It’s time for an all-hands-on-deck meeting. Here are a few questions your team should discuss to increase conversions today:
1. Is your product page easy to navigate?
Shoppers want direction, and poor page navigation frustrates them. The key is to keep your page design simple.
Eliminate confusing categories, unclear labels, and multiple tabs. To ensure minimal distractions, …show more content…
For instance, if you’re selling soft drinks in the Southern part of the United States, refer to them as “coke,” whereas in the North people call soft drinks “pop” and “soda.”
Tell your consumer what to do next. Offer specific and action-oriented phrases. Words that provoke emotion will spark the interest of your audience.
3. Do you offer Live Chat as a customer support option?
The ATG Global Consumer Trend study found that 90% of customers consider live chat helpful.
Source
For Live Chat to work successfully, train your staff to handle a myriad of questions. Everyone should be knowledgeable about the product and where to find the best solution.
Online chat gives customers immediate access to answers. No more waiting on hold via phone to talk to a customer service representative.
Moreover, the cost per interaction of live chat is lower than phone and email support. Support agents spend less time per interaction, reducing the need to hire more team members.
Be ready and willing to address your customer’s questions and concerns quickly.
Live chat is also a proactive tool in the sales process. Agents can help customers who have questions about a particular product. If used tactfully, it can help guide customers through the purchasing